External Environmental Analysis of Starbucks and the...

External Environmental Analysis of Starbucks and the Coffee Industry Harold Brown Strategic Management March 3, 2011 External Analysis of Starbucks 2 Contents 1.0.0. Executive Summary ...................................................................................................................... 5 2.0.0. Company History ................................................................................................................................ 8 2.1.0. Background ....................................................................................................................................... 12 Table 1: Starbucks Revenue Trends 2005-2010†¦show more content†¦30 3.2.6. Five Forces Analysis ......................................................................................................................... 31 Diagram 3: Five Competitive Forces in the Coffee Industry .................................................................. 32 3.2.6.1. Threat of New Entrants .................................................................................................................. 32 External Analysis of Starbucks 3 3.2.6.2. Power of Suppliers ......................................................................................................................... 33 3.2.6.3. Power of Buyers ............................................................................................................................. 33 3.6.2.4. Power of Substitutes ...................................................................................................................... 33 3.2.6.5. Intensity of Rivalry ........................................................................................................................ 34 3.2.7. Summary of Industry Analysis ......................................................................................................... 34 3.3.0. Competition Analysis........................................................................................................................ 34 3.3.1. Industry CompetitorsShow MoreRelatedIntelligence Gathering Using A Time Analysis15 53 Words   |  7 PagesGathering Using a TIME Analysis Napoleon Bonaparte is credited with the quote, â€Å"War is ninety percent information† (Network Intellect, 2015, para. 1). Business is war and competitors are enemies. Before a product manager (PM) can develop a strategy to overcome the competitor with a new product or service, the manager must scan the environment to identify barriers and opportunities in the organization, industry, and marketplace (Reed Bogardus, 2012). Starbucks Corporation (Starbucks) is one organizationRead MoreStarbucks Case Study Essay989 Words   |  4 PagesSTARBUCKS CASE STUDY Starbucks coffee company was founded in 1971 when it opened its first store in Seattle’s pike place market today. 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“the Effects on Children Who Witness Domestic Abuse” Essay

â€Å"The Effects on Children Who Witness Domestic Abuse† Domestic violence is a devastating social problem. â€Å"Domestic violence is about one person getting and keeping power and control over another person in an intimate relationship. It is a pattern of behavior in which one intimate partner uses physical violence, coercion, threats, intimidation, isolation and emotional, sexual or economic abuse to control and change the behavior of the other partner (Despres,2009). Domestic violence is not just hitting or fighting or an occasional mean argument. It is a chronic abuse of power and a need for control. In every state there are laws that prohibit domestic violence but they vary from state to state. Domestic abuse is widespread and†¦show more content†¦If a child does not receive adequate love and nurturing, the brain will have other parts which will also be under developed (Magna Systems, 1998). The first five years of a children’s lives are when he or she are most vulnerable to negative developmental effects due to trau ma. More than half of the school age children in domestic violence shelters show clinical levels of anxiety or post traumatic stress disorders. (Myers, 2002) â€Å"Posttraumatic stress disorder (PTSD) is an emotional illness that usually develops as a result of a terribly frightening, life-threatening, or otherwise highly unsafe experience† (Edwards, 2009). Because children in these early ages have little understanding of the situation, children may interpret the acts of violence as a result of something they have done wrong. Small children will complain of stomachaches. Children may learn unhealthy was of dealing with anger, meaning they might have outburst of anger and rage or may just withdraw. Children may regress to an even younger age crying, whining or sucking their thumb. Children will learn that this violence is acceptable behavior. With out intervention and therapy, negative behaviors can be carried over to adolescence and adulthood (Moore, 2004). Being an adolesc ent is already hard enough with out having to cope with domestic violence. What is supposed to be a safe, loving place, violence turns it into a dreaded battlefield. It forces the adolescent to always have toShow MoreRelatedThe Effects of Domestic Violence on Children1540 Words   |  7 PagesProject: The Effects of Domestic Violence on Children Trudy Root Kaplan University CM107-11 Children are negatively impacted by the surrounding of domestic violence in multiple ways, in which need to be identified. The audience that needs to be aware of domestic abuse’s effects on children is adults that care for children; such as pediatricians, teachers, counselors, and parents. The issue that needs to be addressed is the negative effects on children involved in a domestic violence situationRead MoreDomestic Violence And Sexual Abuse896 Words   |  4 Pageschild who witnesses abuse in his/her home at a young age? Introduction: What is domestic violence? â€Å"Domestic Violence is a pattern of behaviors used to establish power and control over another person through fear and intimidation, often inclosing the threat or use of violence†(Safe Horizon, 2015). Domestic violence includes physical abuse, sexual abuse, emotional abuse, and exploitation; therefore, this is in relation to â€Å"intimate partner violence, battering, relationship abuse, spousal abuse, orRead MoreThe Effects of Domestic Violence on Children1529 Words   |  7 PagesProject: The Effects of Domestic Violence on Children Trudy Root Kaplan University CM107-11 Children are negatively impacted by the surrounding of domestic violence in multiple ways, in which need to be identified. The audience that needs to be aware of domestic abuse’s effects on children is adults that care for children; such as pediatricians, teachers, counselors, and parents. The issue that needs to be addressed is the negative effects on children involved in a domestic violence situationRead MoreEssay about The Effects of Domestic Violence on Children1448 Words   |  6 Pages How does domestic violence between parents and parental figures affect the children who witness it? This is a question often asked by Sociologists and Psychologists alike. There have been studies that prove that children who witness domestic inter-parental violence experience mental health problems, issues with gender roles, substance abuse, the committing of crimes and suicide/suicide attempts later in their lives. This paper will explore all five of these effects of domestic violenc e on childrenRead MoreThe Effects Of Domestic Violence On Children963 Words   |  4 PagesThe Effects of Domestic Violence on Children Many children witness domestic violence each day. Most times, children witness their mothers being abuse by their fathers, step-fathers, or mother’s boyfriends. According to Couchenour and Chrisman (2011), â€Å"Women and children are at greater risk of being victims of abuse than are men† (p. 131). Witnessing violence or being abused at home has serious effects on children. This article explains the short-term and long-term effects that domestic violence hasRead MoreDomestic Violence Affects Children s Development1687 Words   |  7 PagesIntroduction Thesis: Domestic violence can negatively affect children s development. (make more persuasive) Children all around the world witness domestic violence. Whether it s between parents, partners or even the elder. 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This paper will not only inform the reader about domestic violence but also how to recognize the signs of abuse and how to supportRead MoreEssay on The Gravity of Domestic Violence in America1423 Words   |  6 Pagesgenerations, the gravity of domestic violence in America has been disregarded and glossed over; perhaps it is because 60 percent of all domestic violence takes place at home. Domestic violence is defined as, the situation in which an intimate partner or someone you live with attacks you and tries to hurt you, often including physical assault, sexual assault, and bullying. â€Å"Every year, more than 3 million ch ildren witness domestic violence in their homes.† (safehorizon.org) Domestic violence at home is alteringRead MoreThe Cycle Of Domestic Violence1264 Words   |  6 Pagesindividuals remain in the cycle of domestic violence even after instances of abuse. Should it not be easy for an individual to leave a partner who is inflicting pain and stress on him or her? Lenore Walker’s (1979) model for the cycle of domestic violence explores the phases of domestic violence, the different types of abuse, and how these various phases contribute to the continuation of the cycle. Domestic violence is often diagnosed by obvious signs of physical abuse; however there are other unnoticeableRead MoreCause an Effect of Domestic Violence Essay1005 Words   |  5 PagesCause and Effect of Domestic Violence 1 Each year in the United States, an estimated two-to-four million women experience serious abuse from a male partner and thousands are killed. As many as one-in-three adult women is abused by an intimate during her lifetime. While only 5% of all annual violence against men is by a partner, 28% of all annual violence to women is by an intimate and 70% of intimate murder victims are women. Domestic violence is one of the major causes for emergency room

No table of contents entries free essay sample

Scope It would be desirable to limit the scope of the research to industry sector and geographies for the industry sector relevant to the authors business. However, this ould severely limit and distort the information gleaned (if any). Customer satisfaction is or should be one of the primary goals for and business regardless of its size or geography. In this respect an exhaustive search (Cooper, 1988) would be appropriate. The constraints of mainly time, and also of funding determine that a purposive sample should be taken, examining the key articles, pertaining to the key elements of the topic. The chosen article does not necessarily have to have relevance to the topic, but the application or theories presented must be relevant. The literature chosen should also be recent in issue. Identified Keywords Definition As defined by the Oxford English Dictionary defines satisfaction as fulfilment of ones wishes, expectations, or needs, or the pleasure derived from this:, Equally a customer is defined as a person who buys goods or services from a shop or business. We will write a custom essay sample on No table of contents entries or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Bloomsbury Business Library Business Management Dictionary presents a definition of the term customer satisfaction It refers to the degree to which customer expectations of a product or service are met or exceeded. It is stated that corporate and individual customers may have widely differing reasons for urchasing a product or service and therefore any measurement of satisfaction will need to be able to take into account such differences. Oliver (1997) defines Satisfaction is the consumers fulfillment response. It is a (or is providing) a pleasurable level of consumption-related fulfillment, including levels of under- or over-fulfillment Customer satisfaction is defined as the degree of overall pleasure or contentment felt by the customer, resulting from the ability of the service to fulfill the customers desires, expectations and needs in relation to the service. (Hellier et al, 2003). It is obvious that customer or consumers expectations of a product or service will vary considerably depending on the type and nature, and positioning of the product and also the industry that product is in. There also be many levels of expectation or judgement, some more important than others in the end users mind. Satisfaction is a relatively short term emotion which can change or alter, due to a variety of circumstances Models of Customer Satisfaction GAP Model Disconfirmation Model ACS The American Customer Satisfaction Index claims to be the only national cross- industry benchmark of customer satisfaction in the United States (www. heacsi. org) . It conducts surveys with consumers over a range of industries and sectors. The ACSI model assumes three drivers of satisfaction, Perceived Quality, Customers Expectations, and Perceived Value, and it involves collecting data at the individual customer level, using primarily survey rating scales from 1 to 10 to rate their perception of each of the drivers. It also questions the customer about customer complaints that they may have made and about customer loyalty. The inputs are indexed an weighted and put through the model to give an indication of consumer satisfaction on a O to 100 basis. The strength of the ACSI model is in its consistency, and generality. Figures are available from 1994, and the large sample of surveyed customers each year ensures very standardised results. It also provides a mechanism for companies to benchmark within their sector or industry, whlist directing them to possible areas of improvement. It is also a model that can be applied to any industry or company. However, its limitation is that it is only a benchmarking tool, it does analyse how the various drivers interrelate, or it does not provide any answers as to motivates the customers.

Mobile Systems Uses and Impact on Business

Introduction With increased technology, computational proficiency guarantees businesses with a rare capacity to redesign and offer an insight into principles of integration and control especially with mobile systems (Abbass Akram, 2010). The knowledge of mobile systems seeks to give businesses more corporate ambience of technological intelligence somewhat reminiscent to human resource computation.Advertising We will write a custom essay sample on Mobile Systems Uses and Impact on Business specifically for you for only $16.05 $11/page Learn More Mobile systems as a science delves much in feedback mechanism, signal processing, control algorithm, systems actuation, data mining, and effective programing to efficiently design and integrate human accuracy with automated systems in a business. With the contemporary competitive business environment, the aim of each firm has been to defeat competition, expand their appeal, and conquer new customer niche. Busines ses with outstanding communication infrastructure therefore epitomizes a new era of innovative generation provided for by the innovative mobile systems (Beverland Luxton, 2005). Mobile systems bring into business creativity, knowledge, abilities and skills as tools to generate a new thought provoking ideologies that help business firms in achieving a competitive advantage. The essentials of managing communications are myriad in an organizational structure and it embodies not only essential inputs, but also outputs of the transformation course. Communication according to Beverland and Luxton (2005) is the process of idea sharing; it involves coding messages and information to others and which has evolved in part with technology over time. It is no doubt that the events shaping commerce in much of the 19th century onwards are based categorically on knowledge communication, innovative economy, and information technology. With increased technological developments, mobile systems have b een somewhat widespread and co-opted that they continue to change the progressive course of businesses. Literature review Never before in the history of management have workers poses abundant autonomy and freedom over their assigned roles. With the increased proliferation of mobile systems technology, professionals have an increased ability to work at home and this often inspires the need to nurture the ideals of globalization.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More With increased globalization, Beverland and Luxton (2005) note that there is a liberating want for the contemporary workforces who are always worlds apart, yet facing the challenge of managing themselves at work to nurture a sense of workplace environment. Of much worry is for the managers who have the task of keeping a vastly distributed workforce productive, motivated, and satisfied. It is rife that while managers ope rate from far distant places, professionals can only aid their work by being responsive to the organizational ideals. Already, the treads in opportunities that has come about because globalization is myriad; this tread warrants immediate challenges that must be met. The answer to these challenges must try to recognize the fact that, with globalization come a flux in the workplace and employees will continue demanding greater flexibility as well as work-life balance. With mobile systems in place, businesses focus on nurturing teamwork instead holding onto control of the teams in an organization. Under these schemes of things, business professionals logically become managers in their own capacities. The best they always achieve is to cultivate the basic professional orientation of the organization. To subsist optimally within this arrangement, a professional will always strive to work within the stipulated timelines for which a slated assignment expires. This is normally the case beca use with virtual teams, supervisory roles are minimal and professionals become supervisors of their own assignment. In essence, professionals always under pressure to balance between freedom and autonomy (Beverland Luxton, 2005). Mobile systems guarantee freedoms in the sense that while professionals are at home they must always recognize that they are at work. In many occasions, research maintains that diverse teams offer a greater prospect of producing better outcomes if they are under effectively business systems. The mobile systems are to lead virtual teams, which in turn warrant leaders to seek out for behaviors that augur well with diverse teams. Developing a deep vision is a unique element that has the ability to leverage individuals to offer their exceptional abilities at work.Advertising We will write a custom essay sample on Mobile Systems Uses and Impact on Business specifically for you for only $16.05 $11/page Learn More The capacity to eng age human potential to discharge preferentially their very best is the prime focus of mobile systems. A robust mobile system infrastructure usually caters for diversity, which offers the impetus that informs virtual team management. Guaranteeing integrated systems With increased competitive inclination to capitalize on integrated systems for financial management, Cammer and Carrington (2014) observe that the capacity to implement technology systems is of great concern to make many organizations more accountable. As businesses to integrate, mobile systems provide Administrative Information Services (AIS) interface to make them more effective. As the businesses drift towards the internet technology, organizations have faced increased competitive pressures to invest on (AIS) that offer integrated solutions for financial management and administrative systems. However, for greater compatibility of the programs, understanding the restraints within an organization is as essential as unders tanding the functions that AIS and IT play in adding value to organizational initiatives. Mobile systems have grown too important to the corporate world and well as the financial institutions in the funding programs. Mobile systems too have proven compatible with the federal Financial Systems Projects that are eligible for the monetary grant programs. Federal Financial Systems agreeably comply with the AIS grant whenever a suitable accounting system is in place. Key on the priority of such programs is to redesign budget, to allocate revenue and expenditure appropriately. With the AIS in place, organizations can greatly minimize resource wastages (Beverland Luxton, 2005). This will in effect institutionalize service delivery and create a foundation for governmental communications strategy. Coupled with its myriad advantages the AIS program provides the need to recognize the vitality of protecting the integrity and authenticity of fiscal records. The AIS offers structural, organizati onal, and statutory frameworks for record keeping and financial management support. It informs the significance of developing ethics for financial records administration. Moreover, such systems present the benefits of training and education for effective records care and the need to raise record responsiveness across organizations.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Facilitating e-business Mobile systems facilitate e-business ventures, thereby making businesses to have a well-defined transactional infrastructure. Business to business venture explores commercial transactions between businesses and other stakeholders. Transactions in these categories may explore communication between for example, a wholesaler, and manufacturer and over to retailer. Business to business therefore, denotes transaction that occurs between companies, and not necessarily between a consumers and the company (Singh Thomson, 2002). E-commerce takes place in several ways, which includes business to consumer, business to business and business to government. Business to business model Business to business model according to Singh and Thomson (2002) explore a classic supply chain that entails multiple transactions involving businesses and companies where companies procure components of business as well as raw materials in the manufacturing processes. This business venture o ften concludes with the consumer at the end of the chain. Business to business exchanges offers automate collaborative occupational processes within customers and suppliers niche by way of generating internal efficacy in order to reach out to new markets at a low cost. Business to business exchanges dwells on online marketing for organizations to transact business and services with other businesses (Kot, Grabara, Sandu MihÄÆ'ilescu, 2011). Online business communication and e-commerce are rapidly becoming the new face of modern world business trends allowing organizations several parts of the world to effectively reach out to one another and meet customer the multifaceted demands. For many organizations, e-business continues to evolve as an enabling tool in communications and in expediting marketing strategies. Business to government model Business to government explores marketing of services within policy defined by the authorities under a national, regional, or international law regulating businesses (Kot et al., 2011). The channel of business to government are pathways of reaching out to customers in a range of classical methodologies such as advertising through newspapers and magazines, direct mail, television and radio channels as well as outdoor advertising and product promotions. This venture equally takes into consideration elements of public relations and advertising media especially through relatively new marketing avenues such as the Internet (Singh Thomson, 2002). Transactions executed directly between consumers as the end-users of finished products and companies explore a business to consumer metrics. This business model differs from business to business transaction since in this case; the consumer has direct touch with the company either physically or indirectly through the internet. Internet use in such feedback online mechanism boosts consumer relations with the company (Singh Thomson, 2002). Furthermore, online consumers can use the links i n the companies’ social sites to access online stores where the potential consumers can access various products and services. These links direct the customers to a business’ provisions. In addition, since the internet allows for interactions with the business, potential customers can seek out for the relevant information they require about a product or service in store. Mobile systems guarantees effective business communication The continued use of internet technology to expand the scope of businesses guarantees effective communication along the supply path. Although, e-business offers the ability to generate new business opportunities, it also comes with great challenges including demands for rapid shifts in decision-making and the thinking skills. These often take into consideration –marketing mix to explore a businesses’ strategy for growth. Today, businesses that are most effective in the e-commerce venture have the endowment of experimenting with sev eral business opportunities available in the market. In addition, such companies find it easy to create institutional metrics in fast tracking the numerous business opportunities available within the e-Businesses community. In the future, effective application of e-Businesses will guide businesses in their ability to enter into such a promising relationship with other businesses, the government, ordinary consumers, supplies, employees, and all their stakeholders. Communication for competitive advantage in firms With the enhanced use of computerized and automated services, net changes in the employment in most parts of the world culminated into a complete circle in grading communication structures in firms (Hearn Ninan, 2003). This, in essence, meant that job-skill rating stretched tremendously with the upsurge in communication facilities as well as the distribution stages and supply chains. The rapid expansion in the skilled job market can further be attributable to a drastic expan sion and development in telecommunication research much of which points to the widespread use of computer aided devices in communication in firms. As can be observed from the foregoing analysis, a visible increase in information flow, particularly in the supply chain lessened the need for manual workers in most firms. Data mining and text for instance, improved the efficiency of field research making manual research work almost obsolete (Jian-Guo, 2011). The result of this trend has been the increasingly enhanced labor market, enriched with a growing job, an influx in high-income skilled employment as well as high-income skilled occupations (Carrà © Weller, 2010). This pattern, though unique in the business firms, equally applies to many other none profit organizations all of which points to a competitive advantage. ‘Competitive advantage’ as a term is poignantly meaningless if the competitors against which such an advantage does not exist. There is great need to stay conscious of this fact while attempting to offer the most formidable assortment of examples from which factual generalizations could be rife. Again, it will be essentially miserable to smoke out the term ‘communication’ if we are to arrive at some insightful conclusions (Hearn Ninan, 2003). Communication by virtue evokes a wide variety of meaning, and what a pharmaceutical company view of communication for example, is likely to be very different from a management consultancy opinion. Mobile social media marketing The world over, marketing professionals constantly adjust their business strategy and tact to exceptionally reach out to the ever changing customer demands (Lamarre, Galarneau, and Boeck, 2012). With the modern day shift to adoption of media services in the concept of marketing, Khalifa and Shen (2008) opine that mobility is rapidly becoming an ordinary way of life. Innovative business mindsets that have effectively integrated e-commerce within their marketin g strategy view mobile social media marketing as the next best exiting business opportunity that will enable businesses to reach out to their customers successfully through a new concept of communication channel (Lamarre et al., 2012). Mobile social media marketing differentiates itself from other marketing mediums such as newspapers, radio, and television. This arguably is through its highly interactive nature supplied by web browser advantages and mobile device interface that makes it to offer continuous access to the prospective customers, anywhere, anytime (Davis Sajtos, 2009). These rare advantages effectively make it to suffice as one of the most robust, dynamic, and personal mediums that continue to shape modern day marketing in all corners of the world (Jadhav, Kamble, Patil, 2012). Mobile social media marking has the ability to integrate several forms of mobile device technology and practices such as the Internet, VoIP, mobile SMS, the Bluetooth, mobile e-mail, as well as concepts such as SMS marketing, mobile gaming, mobile advertising, as well as location based marketing. Why the shift towards mobile marketing Mobile social media marketing, as Lamarre et al. (2012) note, taps abundantly onto the massive reservoir of potentials that cut across mobile service provision across the globe. These provisions have become commonplace for use with consumers of all ages and within customer personal mobile interface. In recent times, mobile social media marketing has been comprehensively discussed in modern day marketing ventures and has passed the test of management philosophy pigeonholed on its practices, principles, and strategies that underscores its consistent quality delivery. Of much consideration has been the increased employees involvement, employee empowerment, top management commitment, benchmarking, team spirit, rewards and recognitions, quality leadership, consistent feedback mechanism and a healthy liaison between companies and consumers, and be tween businesses and their suppliers. Most of the research on mobile social media marketing has majored on the manufacturing sector, and lately however, they have spread over to the service industry and public administration, each of which have proved to have travelled a robust trajectory towards the empowerment of the e-commerce (Abbass Akram, 2010). The advancements in the service sector have therefore, occasioned the increased attention on the modern implementation of the mobile social constructs as a better ways for companies to develop and enhance the global marketing trends. For companies therefore, this new shift in the marketing trends holds an enticing promise of being in constant and direct touch with their customers thereby helping them to nurture a more, frequent, and a robust rapport with the brand’s potentiality leading to amplified and long-term sales with an express competitive advantage (Lamarre et al., 2012). In addition, given that, the younger consumers c ould be difficult to reach by means of traditional channels of communication. Mobile social media marketing thus, readily offers an effective appeal especially with the increased need to reach out to the younger consumer segment. This is because this consumer segment continues to be the brain behind the modern day business success, as such; they have to be lured in keeping with the social trends in the market. Challenges of mobile social media marketing Although mobile social media marketing theoretically imply a great deal of business opportunities, harnessing such potentials continue to prove somewhat challenging. Numerous obstacles relating to consumer behavior continue to characterize it in ways that are yet to be resolved. As Beck, Beimborn, Weitzel, and Kà ¶nig (2008) note, it is a forgone conclusion that a great number of consumers often have their mobile devices within reach thereby establishing a robust network of communication between consumers and companies. Over time, t he challenge that has characterized mobile social media marketing revolves around the hitches in linking these two entry points by developing a craving from the prospective consumers to generate access to their mobile device to which such consumers gain not only privilege but also confidence in the company. The other challenge often comes about in the managing of the consumer’s interaction with the company’s communication facilities and whether they might be perceived as being explicitly intrusive on such mobile social media marketing platforms. These challenges according to Davis Sajtos, (2009) are pointers that validate the fact that research into this particular area is necessary, relevant, and timely. Trends in mobile social media marketing and change management It is increasingly becoming very imperative for organizations to gain competitive advantage by nurturing a culture that guarantees businesses the ability to survive and manage change effectively (Jadhav et al., 2012). Mobile social media marketing trends according to Beverland and Luxton (2005) warrant the drive to carry out commerce that seeks to explore the domains of developmental paradigms that are in pursuit of the ever-changing buyer behavior, habits, and consumerism in general. Trends in global trade offer valuable lenses through which organizational leaders with the necessary business zest could monitor their business growth, respond amicably to the demands, and mitigate uncertainties within their business structures (Abbass Akram, 2010). These newfound marketing trends are particularly useful in in the concept of organizational intelligence, knowledge management, organizational design, and corporate strategy to reach out to the global consumer. Given that the most widespread trends in the contemporary market are towards an all-pervasive and continuous change as well as expanding the scope of interdependencies, close parallelism can amicably be drawn between the public and p rivate sectors with the denominator being the propensity towards environmental change. Within these considerations, private and public sector organizations seek to thwart the approaching turbulent environmental glitches that are characteristic of traditional marketing (Cammer Carrington, 2014). These marketing glitches are contained by dramatic technological changes as well as socio-economic and political developments that continue to shape global trade. To help shape, understand, and manage change conduits and its processes more effectively, a more comprehensive outlook of change management in global marketing often suffice as the best alternative in keeping with the ever changing market trends. The essence of mobile social media marketing Mobile social media marketing is a venture of management that is concerned primarily with the supervision, designing and the control processes within a production function. The essence of these is to transform business operations especially in l ight of producing goods while tendering services that seeks to meet the demand of consumer needs anywhere at all times (Choi, Seol, Lee, Cho, Park, 2008). Mobile social media marketing as a concept of management, as Bauer, Reichardt, Barnes, and Neumann (2005) observe, takes into consideration the responsibility of underscoring the efficacy of specific business functions that must be realized by way of using the limited resources as possible to meet customer satisfaction within a given timeline. This archetypical business venture is also concerned with the efficacy that involves the conversion of inputs into such as raw materials, energy, and labor into outputs such as goods and services (Bauer et al., 2005). Succinctly, the essence of mobile social media marketing is its capacity to utilize capital and human resource capacities such as technology and knowledge to convert raw materials and services into either tangible or intangible products in the forms of goods and services. The basis of mobile social media marketing is to design the systems that control an enterprise such as arranging the facilities, coming up with procedures that align the business with mobile device inventory acquisition, scheduling business tasks, and outputs while providing a safe passage that guarantees the smooth sail of business towards customers. Standardization lenses The modern day consumer view business organizations within the lenses of standardization, and businesses that explore the domains of mobile social media marketing as a way of reaching out to their customers normally gets a head start in the populous market niche (Bouhlel, Mzoughi, Hadiji, Slimane, 2009). This is so because, for such businesses, their respective products and services are usually available to the consumers at the pressing of a call button. Alternatively, prospective buyers could always browse, view, and verify the specifications of a product or service offered by the company thereby saving on both tim e and money. To a spectacular advantage, the authors opine that prospective customers could make on-line requests and be served with various services and products instantaneously. Mobile social media marketing, just like any other business venture, argue Beverland, and Luxton (2005) fall under categorization schemes that classifies it within the highly sought after business motif. These consist of the conceptualization of higher degree of communication, standardization levels, manufacturing or production and service delivery functions as well as entertainments (Kim, Kim, Kil, 2009). Marketing within this business model for example, offers tangible goods that must reach out to consumers, as such; a distribution system is often upped to get them to their targeted destination. Service industries particularly, tend to deal directly with their customers making distribution a less likely challenge at the behest. Here, the concern however, is to make the services available to the consumer s regardless of their global positioning and trends in time. Broadly speaking, the focus is on what businesses can do in order to attain a high rate of production in a marketing function. According to recent research on this area, the high-involvement media services by businesses, for example, can create the positive attitudes and spellbinding confidence on the part of consumers (Demchenko, 2004). Increased media marketing and such practices help generate the types of flexible behaviors that may lead to enhanced performance by businesses. Social media applications according to Bouhlel et al. (2009) embrace a wide collection of elements including collaborating projects, content communities, social networking interfaces, and virtual worlds, which essentially continues to factor in within the standard repertoire of communication for many businesses. Currently, with the endowment of powerful mobile device to every consumer, several social media applications increasingly become mobile wh ile new entrants in the market constantly appears. Mobile systems as new face of modern world marketing trends Mobile social media marketing is rapidly becoming the new face of modern world marketing trends allowing organizations in all parts of the world to effectively reach out to and meet customer demand beforehand (Cammer Carrington, 2014). For many businesses therefore, it will continue to evolve as an integrating tool in communications and marketing strategies. The continued use of mobile social media marketing is expected to expand the scope of global buying and consumption trends for companies and consumers that embrace it. Although, as mobile social media marketing offers the ability to create new and impressive opportunities, it also comes with challenges including demands for a rapid shifts in the thinking skills – especially about marketing mix, and market measurement stratagem. Today, companies that are most effective in the frontiers of mobile social media mark eting, are not only experimenting with several business opportunities, they are equally empowered to create institutional metrics to quantify the impacts of their market energies (Bouhlel et al., 2009). In the years to come, effective use of mobile social media tools for marketing will be guided by the very businesses that have the ability to enter into this promising relationship with consumers, employees, supplies, and all their stakeholders. It is still hard to predict what technology will bring forth, but these trends are already telling a lot. Conclusion The world economic landscape keeps on shifting and rapidly becoming increasingly global and more diverse. In virtually every organization in the developing as well as in the developed economies, embracing mobile systems continue to be the hallmark of business integration. The greatest concern of the 21st century is rather how successful organizations are, especially, at exploiting the evolving opportunities of technology while tackling their underlying challenges as well. Achieving such a great feat will depend on how intelligent businesses are at observing as well as interpreting the dynamics of the technologies under which businesses operates. Expediting mobile services for example, will be a key ingredient for nurturing corporate ambience. With increased mobile technologies, businesses will have a greater say in shaping their competitiveness. The environment under which business subsist has been more than ever before, complex, global, dynamic, and yet, highly competitive as mobile services become the order of the day. With the ever-changing market trends mobile services, businesses are likely to expand, and even accelerate their scope in the years to come. Research documents that numerous businesses currently face many global challenges especially those linked with talent flow, generational conflict – including the shortage of much-desired competencies. However, business futurists hypothesize th at among the major institutional challenges for most organizations is that their lifeline depends on their propensity and wish to embrace mobile services. Within these facts, businesses may have to outsource for diverse employee base, which will in turn create jobs for prospective employees anywhere, anytime across the globe. Moreover, businesses aspiring to be on the global map will have to be systematic, especially in managing their human resource capacities to infer greater economic appeal. Essentially, mobile services aim at streamlining the organizations in an attempt to improve their global outreach and consumer experience. The denominator for pursuing mobile services is secure organizational effectiveness to sustain a competitive advantage for business sustainability. References Abbass, B., Akram, I. (2010). Mobile marketing: Examining the impact of trust, privacy concern and consumers: Attitudes on intention to purchase. International Journal of Business and Management, 3(4 ), 28-41. Bauer, H. H., Reichardt, T., Barnes, S. J., Neumann, M. M (2005). Driving consumer acceptance of mobile marketing: A theoretical framework and empirical study. Journal of Electronic Commerce Research, 6(3), 181-192. Beck, R., Beimborn, D., Weitzel, T., Kà ¶nig, W. (2008). Network effects as drivers of individual technology adoption: Analyzing adoption and diffusion of mobile communication services, Information Systems Frontiers, 10(3), 415-429. Beverland, M., Luxton, S. (2005). Managing integrated marketing communication (IMC) through strategic decoupling: How luxury wine firms retain brand leadership while appearing to be wedded to the past. Journal of advertising, 34(4), 103-116. Bouhlel, O., Mzoughi, N., Hadiji, D., Slimane, I. B. (2009). Brand personality and mobile marketing: An empirical investigation. Proceedings of world academy of science, engineering and technology, 41(7), 703-711. Cammer, D. H., Carrington, A. (2014). Implementing federal financial systems projects. Web. Choi, J., Seol, H., Lee, S., Cho, H., Park, Y. (2008). Customer satisfaction factors of mobile commerce in Korea, Internet Research, 18(4), 313-335. Davis, R., Sajtos, L. (2009). Anytime, anywhere: Measuring the ubiquitous consumer’s impulse purchase behavior, International Journal of Mobile Marketing, 4(1), 15-23. Demchenko, Y. (2004). Virtual organizations in computer grids and identity management. Information Security Technical Report, 9(1), 59-76. Jadhav, N., Kamble, S., Patil, M. (2012). Social Media Marketing: The next generation of business trends, Journal of Computer Engineering, 2278(8727), 45-49. Khalifa, M., Shen, K. N. (2008). Drivers for transactional B2C M-commerce adoption: Extended theory of planned behavior. Journal of Computer Information Systems, 48(8), 111-117. Kim, K., Kim, G., Kil, E. (2009). Measuring the compatibility factors in mobile entertainment service adoption. Journal of Computer Information Systems, 50(2), 141-148. Kot, S., Grabara, J. K., Sandu, M., MihÄÆ'ilescu, M. (2011). Trust in B2B e-marketplaces. Annals of the University of PetroÅŸani, Economics, 11(1), 115-120. Lamarre, A., Galarneau, S. Boeck, H. (2012). Mobile marketing and consumer behaviors current research trend. Latest Trends in Computing, 3(201), 1-9. Singh, M., Thomson, D. (2002). e-Procurement model for B2B exchanges: An Australian Example. Web. This essay on Mobile Systems Uses and Impact on Business was written and submitted by user Jed1d1ah to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Religous Impacts on Anglo-Saxon Works of Literature free essay sample

By Armani Wilson In the early days of human society, the Anglo-Saxons allowed their religious views to meander its way into and conquer their lives. Their religious perspective greatly impacted many of the plots, themes and tones of many stories, poems, etc. Religious ideals, elements and dynamics are demonstrated throughout the epic poem Beowulf, translated by Burton Raffel. The epic poem, Beowulf shows a tremendous presence of religious influence. For example, when the narrator says â€Å"†¦Conceived by a pair of those monsters born/ of Cain, murderous creatures banished/ By God,†(20-23), this is interpreted as God had taken it upon himself to protect the masses of the early Anglo-Saxon society, and it also demonstrates how the people gave this religious ideal to help explain their mythology among other things. This also explains the influence of the religious dynamic because the unknown author of the epic poem gave the biblical reference to Cain, the first-born child of Adam and Eve that committed a terrible act in the eyes of the lord (murder), simply because his sacrifice to the lord was rejected in contrast to his brother Abel’s. We will write a custom essay sample on Religous Impacts on Anglo-Saxon Works of Literature or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This caused a somewhat metamorphosis towards the influence of literature to represent anything with a negative connotation with having the potential to be evil, in this case the subject of the negative connotation is Grendel. Also, in Beowulf, there is the instance in which the narrator says â€Å"In Herot, when night hid him, he never/ Dared to touch the king Hrothgar’s glorious/ Throne, protected by God-God,† (82-84). Grendel doesn’t attack or negatively act upon Hrothgar directly because he fears that Hrothgar is protected by a god or gods. The presence of religion here is that society has collected this thought that There are those people in society that have been chosen by a higher power to be destined to be protected and to have a life of prosperity, This perception modifies itself later on during the metamorphosis of the Anglo-Saxon views of religious protection upon mortals. The Anglo-Saxons, throughout the plot of Beowulf have the notion that over everything else that transpires in their mortal life, they must do whatever possible to appease the god or gods. When the narrator says â€Å"†¦And wondering what the bravest of warriors could do. / And sometimes they sacrificed to the old stone gods,† (89-90). This basically defines the ideal that every single person in the Anglo-Saxon society thought that they had this responsibility and burden to do as much as they could to appease the gods, even if it meant you had to end the life of another innocent soul to give them a clear conscience. The evolution of religion through the eyes of an Anglo-Saxon Civilian can be simply shown and interpreted by many people in many different ways, Whether that their views of evil are publicized or their judgments on divine intervention of many divine beings or just a single one. From sacrificial procedures to the distress of angering a higher power, The Anglo-Saxon ideals are presented and greatly influence the composition of The epic poem, Beowulf, translated by Burton Raffel.

A Beautiful Thing essays

A Beautiful Thing essays Amy Williams Dr.Yow Essay 2 A Beautiful Thing Lucy Grealy, in her essay Mirrors, gives an awesome portrayal of how our external being, as seen by others, shapes and influences our own feelings of inner worth. The author breaks down the true definition of individuality, pointing out that individualism is really nothing more than the way society perceives us. For example, when Lucy was young, her family and doctors rewarded her good behavior (i.e. silence) during chemotherapy by exclaiming, What a brave little girl. Unfortunately, this type of praise installed a false and unhealthy sense of self in Lucy. She became attached to this courageous, stalwart disposition, feeling that her reticence contributed to the approval, attention, and acceptance she received from others. Grealy states, ...if I broke down, this would be seen as despicable in the eyes of both my parents and doctors. I got tired of being brave, every week I told myself not to cry and every week I failed (50). The author f elt that by shedding tears, she had somehow failed to cooperate effectively, leaving disappointment in the heart of her most sought after audience, her parents. Like so many of us experience today, L. Grealy linked her broken life and lack of self-confidence to her outward, flawed appearance. To illustrate, she writes: I didnt feel I could pass up yet another chance to fix my face, which I confusedly thought concurrent with fixing myself, my soul, my life (49). In most cases, it is not necessarily our own face that humans most desire to change, but similarly, we mistakenly long for modification from the outside inward rather than the inside outward. We struggle with self-acceptance, and ascribe our inadequacy to external blemishes, an outside force, Amy Williams Dr.Yow Essay 2 which denies the possibility for self-assertion and growth. As individua ...

Life Span Development Research Paper Example | Topics and Well Written Essays - 500 words

Life Span Development - Research Paper Example Children go through many physical and emotional changes and these years play a very important role in the lives of individuals as its effects last for the rest of the life. According to Erik Erikson’s theory of socio-emotional development, a person develops skills, self-esteem, confidence, a sense of responsibility, and learns about love and family values (Rosenthal, Gurney, & Moore, 1981). By the time a person reaches young adulthood, a person focuses more on interpersonal relationships and looks for a partner to commit to, which increases a sense of belonging. Erikson calls this stage Intimacy vs. Isolation (Rosenthal, Gurney, & Moore, 1981). A study concludes that romantic love in young adults consists three main factors: connectedness, attraction, and painful love (Seiffge-Krenke, Shulman, & Kiessinger, 2001). The relationship of a person with parents, the marital status of parents, and a number of other factors related to different stages of development have a significant effect on the romantic love of young adults (Seiffge-Krenke, Shulman, & Kiessinger, 2001). Selecting a life partner is one of the most important decisions of young adults and has a significant influence on the life of a person. Social Penetration is a term used to define relationships that move from liking to greater closeness and intimacy (Altman & Taylor, 1973).