Advantages Of Banner Advertising Marketing Essay

Favorable circumstances Of Banner Advertising Marketing Essay The key of fruitful business is the business how to advance the item and administrations to all perusers by utilizing the on the web. As per the measurable information, a greater amount of the 80% individuals will regular surf through the innovatively, for example, web. In this way, the web has turns into an essential piece of people groups lives. Consequently, it very well may be viewed as a wide channel for the business which needs to advance their items and administrations to all the individuals. The web based promoting technique has turns into the most well known strategy for the business. It is on the grounds that web based promoting is simple and low publicizing cost. Other than that, the web based publicizing likewise have a great deal of the perusers or watchers. There are numerous strategy for internet publicizing that can used to advance the item and administrations, for example, bloggers promoting, pennant promoting, email promoting, discussion publicizing, etc. Be that as it may, in this task, I might want to dive on deep about the standard promoting. Points of interest of Banner Advertising Standard Advertising is a most significant segment of web-business creation. It is a decent technique for make benefits by means of the site. It is on the grounds that pennant promoting is extremely basic and simple by simply join a subsidiary projects and adhere to the guidance given to make an appealing flag that interface your site with the publicist. We can allowed to pick the plan of the format and substance of our site. With the compensation per-click notices, we can get paid from watcher who tapped on your pennant. Also, it is simpler for watchers to recollect the organization name. Then again, it become increasingly compelling and accommodation contrast when think about and other web based promoting. Besides, the standard promoting is modest. It typically tallies by the size of the pennant or heaps of a standard ad, an expense for every miles (CPM) for a base buy. For instance, on the off chance that you make a flag advertisement on Yahoo, it cost you a CPM of $20 $25. It is a lot less expensive than other publicizing media. Contrast and others, the little firm or organization can bear the cost of for the pennant publicizing cost. Furthermore, by utilizing the pennant promoting that can simple got a great deal of bigger crowds and target sections can be gotten to. To wrap things up, with the standard promoting, we can share the data at anyplace and in any occasions. It is on the grounds that the web is joins around the world. Along these lines, everybody can access to the Internet 24 hours day by day accordingly the flag commercial made can be signed on whenever and wherever. Other than that, distributer likewise update the item and administration data discharge items and administrations just as advancement in a split second. Hindrances of Banner Advertising There are hardly any inconveniences of pennant publicizing. Right off the bat, there is no affirmation of the crowd reactions. It is on the grounds that flag just guarantees that the standard promoting possibly will simply be seen by individuals and is no assurance that individuals will tap on the pennant publicizing. Furthermore, the distributer must ensure that the flag promoting are alluring and creative. It is in such a case that the pennant publicizing isn't pulled in by the peruser, at that point no one would click into the standard promoting and convey the message publicizing . It is sit around idly and cost on the grounds that possibly the business or firm need to employ the expert for making a remarkable standard so as to rival the contenders. The speed will likewise influenced the impact of the standard publicizing. It is on the grounds that numerous designs, moving picture or video will set aside more effort to load and holding up the picture shows up. This and the possibility that planner make will become mess, it will be dishearten a few watchers and perusers. At last, the distributer can just think about the quantity of perspectives on the standard promoting yet unfit to assess the successful of the publicizing. It is on the grounds that it might be temperamental on the income produced from the compensation per-click essential is correctly. The partner program may have blunder in checking the entrance time of the watchers. Besides, there are such a large number of episodes of cheating in Internet, watchers will have an idea before clicking into any advertisements because of scared of misrepresentation cases and the infections spread. This in the long run welcomes negative impact on those flag promoting who publicize through on the web. Improvement Pennants adv is generally famous for the advertisers. Yet, in the as of late years, the costs of the pennant publicizing are drop and furthermore not all that pulled in by the individuals. In this way, the planner must utilize the splendid shading for the publicizing. It is on the grounds that splendid shading can simple pull in the perusers fascination. Other than that, the motto for the promotion should be improved. The motto must be short and clear that can let the perusers understanding the substance of the promoting. Other than that, the most ideal approach to publicize the flag promoting is utilizing vivify. Looking at the static promoting and vivified publicizing, enlivened publicizing can draw in more the perusers. All the movement impact can be all the more effectively to communicate the significance of promoting. Then again, if the standard publicizing need increment watcher, the promoting picture must load rapidly. It is on the grounds that most all the watchers don't have so much tolerance, it isn't appropriate for the watcher standing by so long. In this way, we should let our publicizing stacking quicker. http://www.ehow.com/how_2343698_improve-change proportion standard ads.html http://managementhelp.org/ad_prmot/ad_prmot.htm#anchor429496 managementhelp. 2010. Publicizing and Promotions. [ONLINE] Available at: http://managementhelp.org/ad_prmot/ad_prmot.htm#anchor429496. [Accessed 18 November 10]. http://www.cxdigitalmedia.com/advertisers.php cxdigitalmedia. 2010. Boost Online Advertising Results. [ONLINE] Available at: http://www.cxdigitalmedia.com/advertisers.php. [Accessed 19 November 10]. http://tools.devshed.com/c/a/Website-Advertising/Internet-Advertising-Methods/ Designer Shed. 2003. Site Advertising. [ONLINE] Available at: http://tools.devshed.com/c/a/Website-Advertising/Internet-Advertising-Methods/. [Accessed 17 November 10]. http://trevorweir.com/5682/different strategies for web based publicizing/ Henry Woody. 2010. Different Methods Of Online Advertising. [ONLINE] Available at: http://trevorweir.com/5682/different strategies for internet promoting/. [Accessed 19 November 10]. http://www.web-source.net/internet_advertising.htm Brajusta Publishing, Inc. 1997. Internet Advertising/Web Advertising/Business Advertising . [ONLINE] Available at: http://www.web-source.net/internet_advertising.htm. [Accessed 17 November 10]. http://www.bmcommunications.com/int_ad.htm Prudens Consulting Ltd. 2010. Online Banner Advertising Other Advertising Methods. [ONLINE] Available at: http://www.bmcommunications.com/int_ad.htm. [Accessed 19 November 10]. http://www.cxdigitalmedia.com/web based publicizing/web advertising.php Cxdigitalmedia. 2009. Strategies for Internet Advertising. [ONLINE] Available at: http://www.cxdigitalmedia.com/web based promoting/web advertising.php. [Accessed 18 November 10]. http://www.buzzle.com/articles/the-most-well known internet promoting methods.html Buzzle. 2009. The Most Popular Online Advertising Methods. [ONLINE] Available at: http://www.buzzle.com/articles/the-most-well known internet promoting methods.html. [Accessed 16 November 10]. http://en.wikipedia.org/wiki/Online_advertising Wikipedia. 2009. Internet publicizing. [ONLINE] Available at: http://en.wikipedia.org/wiki/Online_advertising. [Accessed 19 November 10]. http://myadengine.com/ Myadengine. 2010. The most straightforward approach to publicize on the web. [ONLINE] Available at: http://myadengine.com/. [Accessed 17 November 10]. http://www.facebook.com/publicizing/?campaign_id=217255663720placement=broadcreative=5813532272keyword=online+advertisingextra_1=2f191f72-aaad-8368-f3d9-000070292583 Facebook. 2010. Facebook advertisment. [ONLINE] Available at: http://www.facebook.com/publicizing/?campaign_id=217255663720placement=broadcreative=5813532272keyword=online+advertisingextra_1=2f191f72-aaad-8368-f3d9-000070292583. [Accessed 17 November 10]. http://en.wikipedia.org/wiki/Banner_ad Wikipedia. 2010. Web flag. [ONLINE] Available at: http://en.wikipedia.org/wiki/Banner_ad. [Accessed 15 November 10]. http://wiki.media-culture.org.au/index.php/Online_Advertising_-_History Skye Salleras . 2004. Internet Advertising History. [ONLINE] Available at: http://wiki.media-culture.org.au/index.php/Online_Advertising_-_History. [Accessed 17 November 10]. http://www.davesite.com/web/webads.shtml Dave Kristula. 1996. Flag Advertising. [ONLINE] Available at: http://www.davesite.com/web/webads.shtml. [Accessed 19 November 10]. http://www.articlealley.com/article_690918_81.html Articlealley. 2010. Favorable circumstances and Disadvantages of Internet Advertising. [ONLINE] Available at: http://www.articlealley.com/article_690918_81.html. [Accessed 18 November 10].

Lean in Nissan UK Assignment Example | Topics and Well Written Essays - 1000 words - 2

Lean in Nissan UK - Assignment Example The hierarchical chain of importance decides the state of the association that is, what number of workers and positions there are after the CEO or MD. The level of centralization is worried about how force is conveyed. Formalization, then again, manages the association of work in the association. It could be either express or inflexible. At last, unpredictability is worried about the subunits in the association and their disparities (Wernham, 2012, p56) An activities supervisor for the Nissan should considers four fundamental factors in overseeing tasks to be specific; volume, variety, assortment and changeability. All are one of a kind in their own individual manners and could represent the deciding moment an organization (Cooke, 2010, p22). There are, in any case, three primary activities of a business, for example, the Nissan Motor gathering organizations. They are; materials, clients and data. Materials allude to everything substantial to the business and which is utilized as a contribution to the business. Clients allude to the present and potential purchasers of business items. Data is any data that contributes decidedly or adversely to the achievement or disappointment of the business. (Highsmith, 2002, 55) Materials, clients and data are unique in relation to one another in some regard. Materials are weak until they are taken care of however carry on in various manners dependent on their synthetic and physical natures. Clients are individuals who are versatile and can move starting with one spot then onto the next. Data is the correspondence of information in manners frequently not obvious to the natural eye. Data and clients are comparative as in them two can move starting with one point then onto the next. Data is, in any case, immaterial while clients are unmistakable. Materials are likewise unmistakable (Goodpasture,2010, p34) In dealing with any ventures, the organization must, in this manner, think about the above variables as they all

Strange Argumentative Essay Topics

Strange Argumentative Essay TopicsStrange argumentative essay topics are usually comprised of a single line, lengthy paragraph and sometimes even a whole essay. There are many people who do not realize that these kinds of essay topics are highly necessary to have and some people prefer them rather than writing a regular essay for their assignments.The main purpose of writing a strange argumentative essay topics is to make your ideas as clear as possible and to make your classmates realize what they are supposed to study next. Normally, the essay topic is the first one to be seen in class because it will obviously attract more attention to the text or essay.Although it is not true, but some argue that this kind of essay topics are all you need to have to write an essay, others may disagree with this statement. Some even suggest that if you do not want to write an essay on anything else, but you still want to have this kind of essay topics then you should write on the argumentative ess ay topics rather than writing a regular essay.In reality, all you really need to do in order to learn how to write weird essay topics is to read some books on grammar and on essay topics. You just need to look for those books that give you information about the different types of arguments. These types of books are particularly useful because you can read up on the pros and cons of the arguments that you may come across while you are writing your essay or text.You may have the option of changing the author's name in order to get different opinions on your essay. For example, if you choose to write an essay that talks about the use of animals in science, you can insert the statement that humans were the first animals evolved from them, to get different opinions.One important thing that you should know is that the essay topics should be able to stand alone without being too long. A very long argumentative essay may sound like a boring reading but that does not mean that you have to wr ite a longer essay.Most of the time, strange argumentative essay topics are easy to write but it is important to remember that if you do not know anything about the subject, then it will be difficult for you to write an essay on that topic. It is true that you can just ask someone else to write the essay for you but this would not be much help.In the end, it is recommended that you know the basics in the topic as well so that you will be able to write a good essay on that topic. In most cases, you can look up for samples in the internet so that you will have an idea of how the topic will look like.

American Revolution, Major General Nathanael Greene

Major General Nathanael Greene (August 7,  1742–June 19, 1786) was one of General George Washingtons most trusted subordinates during the American Revolution. Initially commanding Rhode Islands militia, he earned a commission in the Continental Army in June 1775 and within a year was leading large formations in Washingtons command. In 1780, he was given command of American forces in the South and conducted an effective campaign that greatly weakened British forces in the region and ultimately forced them back to Charleston, South Carolina. Fast Facts: Nathanael Greene Rank: Major GeneralService: Continental ArmyBorn: August 7, 1742 in Potowomut, Rhode IslandDied: June 19, 1786 in Mulberry Grove Plantation, GeorgiaParents: Nathanael and Mary GreeneSpouse: Catharine LittlefieldConflicts: American Revolution (1775–1783)Known For: Siege of Boston, Battle of Trenton, Battle of Monmouth, Battle of Guilford Court House, Battle of Eutaw Springs Early Life Nathanael Greene was born on August 7, 1742, in Potowomut, Rhode Island. He was the son of a Quaker farmer and businessman. Despite religious misgivings about formal education, the young Greene excelled in his studies and was able to convince his family to retain a tutor to teach him Latin and advanced mathematics. Guided by future Yale University president Ezra Stiles, Greene continued his academic progress. When his father died in 1770, he began to distance himself from the church and was elected to the Rhode Island General Assembly. This religious separation continued when he married the non-Quaker Catherine Littlefield in July 1774. The couple would ultimately have six children who survived infancy. American Revolution A supporter of the Patriot cause during the American Revolution, Greene assisted in the formation of a local militia near his home at Coventry, Rhode Island, in August 1774. Greenes participation in the units activities was limited due to a slight limp. Unable to march with the men, he became an avid student of military tactics and strategy. As such, Greene acquired a substantial library of military texts, and like fellow self-taught officer Henry Knox, worked to master the subject. His devotion to military affairs led to his expulsion from the Quakers. The following year, Greene was again elected to the General Assembly. In the wake of the Battle of Lexington and Concord, Greene was appointed as a brigadier general in the Rhode Island Army of Observation. In this capacity, he led the colonys troops to join in the siege of Boston. Becoming a General Recognized for his abilities, Greene was commissioned as a brigadier general in the Continental Army on June 22, 1775. A few weeks later, on July 4, he met General George Washington and the two became close friends. With the British evacuation of Boston in March 1776, Washington placed Greene in command of the city before dispatching him south to Long Island. Promoted to major general on August 9, he was given command of Continental forces on the island. After constructing fortifications in early August, he missed the disastrous defeat at the Battle of Long Island on the 27th due to a severe fever. Greene finally saw combat on September 16, when he commanded troops during the Battle of Harlem Heights. Engaged during the later part of the battle, his men helped push the British back. After he was given command of American forces in New Jersey, Greene launched an abortive attack on Staten Island on October 12. Moved to command Fort Washington (on Manhattan) later that month, he erred by encouraging Washington to hold the fort. Though Colonel Robert Magaw was ordered to defend the fort to the last, it fell on November 16, and more than 2,800 Americans were captured. Three days later, Fort Lee across the Hudson River was taken as well. Philadelphia Campaign Though Greene was blamed for the loss of both forts, Washington still had confidence in the Rhode Island general. After falling back across New Jersey, Greene led a wing of the army during the victory at the Battle of Trenton on December 26. A few days later, on January 3, he played a role at the Battle of Princeton. After entering winter quarters at Morristown, New Jersey, Greene spent part of 1777 lobbying the Continental Congress for supplies. On September 11, he commanded a division during the defeat at Brandywine, before leading one of the attack columns at Germantown on October 4. After moving to Valley Forge for the winter, Washington appointed Greene quartermaster general on March 2, 1778. Greene accepted on the condition that he be allowed to retain his combat command. Diving into his new responsibilities, he was frequently frustrated by Congress unwillingness to allocate supplies. After departing Valley Forge, the army fell upon the British near Monmouth Court House, New Jersey. In the resulting Battle of Monmouth, Greene led the right wing of the army and his men successfully repulsed heavy British assaults on their lines. Rhode Island That August, Greene was sent to Rhode Island with the Marquis de Lafayette to coordinate an offensive with French Admiral Comte dEstaing. This campaign came to a dismal end when American forces under Brigadier General John Sullivan were defeated on August 29. Returning to the main army in New Jersey, Greene led American forces to victory at the Battle of Springfield on June 23, 1780. Two months later, Greene resigned as quartermaster general, citing Congressional interference in army matters. On September 29, 1780, he presided over the court-martial that condemned spy Major John Andre to death. After American forces in the South suffered a serious defeat at the Battle of Camden, Congress asked Washington to select a new commander for the region to replace the disgraced Major General Horatio Gates. Going South Without hesitation, Washington appointed Greene to lead Continental forces in the South. Greene took command of his new army at Charlotte, North Carolina, on December 2, 1780. Facing a superior British force led by General Lord Charles Cornwallis, Greene sought to buy time to rebuild his battered army. He divided his men in two and gave command of one force to Brigadier General Daniel Morgan. The following month, Morgan defeated Lieutenant Colonel Banastre Tarleton at the Battle of Cowpens. Despite the victory, Greene and his commander still did not feel the army was ready to engage Cornwallis. After reuniting with Morgan, Greene continued a strategic retreat and crossed the Dan River on February 14, 1781. Due to flood waters on the river, Cornwallis elected to return south to North Carolina. After camping at Halifax Court House, Virginia, for a week, Greene was sufficiently reinforced to recross the river and begin shadowing Cornwallis. On March 15, the two armies met at the Battle of Guilford Court House. Though Greenes men were forced to retreat, they inflicted heavy casualties on Cornwallis army, compelling it to withdraw toward Wilmington, North Carolina. In the wake of the battle, Cornwallis decided to move north into Virginia. Greene decided not to pursue and instead moved south to reconquer the Carolinas. Despite a minor defeat at Hobkirks Hill on April 25, Greene succeeded in retaking the interior of South Carolina by mid-June 1781. After allowing his men to rest in the Santee Hills for six weeks, he resumed the campaign and won a strategic victory at Eutaw Springs on September 8. By the end of the campaign season, the British were forced back to Charleston, where they were contained by Greenes men. Greene remained outside the city until the wars end. Death With the conclusion of hostilities, Greene returned home to Rhode Island. For his service in the South, North Carolina, South Carolina, and Georgia all voted him large grants of land. After being forced to sell much of his new land to pay off debts, Greene moved to Mulberry Grove, outside of Savannah, in 1785. He died on June 19, 1786, after suffering from heat stroke.

Bp Oil Spill On The Gulf Of Mexico - 1249 Words

Brittneigh Campbell POS 303 BP Oil Spill Survey Research Question How did the BP oil spill in the Gulf of Mexico in 2010 affect our economy and environment, and what does the future hold, with regard to the environment, oil drilling, and sustainability? Introduction For the best range of participants and the east of analyzation, I chose to conduct an electronic survey. I posted the survey (publically) on Facebook. This allowed people from all over the country, from almost all sections of social-economic class, of a variety of ages and education experiences to take the survey privately without my influence pushing them into certain answers by accident, and (hopefully) eliminated their desire to please me. I offered no reward for this survey, and I ended up with six participants. I then had the computer randomly select three participants. This survey was designed to gauge people s opinions on the effects of the BP oil spill on 2010. Analysis I had six people take my survey online. The computer randomly selected three people for my analysis. 67 percent of all the people who participated were male (the rest were non-binary), but the three selected people were male, so there might be a male bias in the data. I found that the three people selected disagreed on most of the questions. For example, one person felt that the economy was strongly affected by the oil spill, but the other two felt that it did not affect the economy to a large degree. Generally, everyone selected knewShow MoreRelatedBP Gulf of Mexico Oil Spill 905 Words   |  4 PagesCASE STUDY- MINI CASE: BP GULF OF MEXICO OIL SPILL CASE SUMMARY 1. In a narrative format, summarize the key facts and issues of the case. In the case of the BP Gulf of Mexico oil spill, we examine the effects of an organization not being prepared for this particular crisis. The world scrutinized the actions, inactions, and the human decisions made by BP that led to a major catastrophic crisis. 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Transocean were the owners of the oil rig drilling on behalf of BP, who were the ones at fault for the spill. This event caused a stir in both the government and non-governmental organizations, because of the extensive damage that it caused. 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The BP oil catastrophe ignited due to high-pressure methane gas by drilling a deep exploratory at Macondo well, reported by Up Stream Online news. The Gulf of Mexico oil spill still outlasts as a great size accidental marine oil spill in the records of the petroleum industry. The date, report details, and location were based on a doctrine of New York T imes. Multiple consequences of BP oil spill includeRead MoreBritish Petroleum and Its Corporate Strategy1595 Words   |  7 Pagesthat British Petroleum (BP) adopts with specific focus on the Deep-water Horizon offshore oil spill in the Gulf of Mexico in April 2010. BP will be assessing using varied strategic theories and strategic choices will be suggested. It is commissioned for Carl-Henric Svanberg, BP s chairman. Brief Company Profile BP is the third largest energy producers in the world. The business is integrated in finding, extracting and supplying oil, gas and petroleum. 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Hong Kong Reflections By John Carroll - 2205 Words

HONG KONG REFLECTIONS A Concise History Of Hong Kong was a prequel to one of the most fascinating places I have ever traveled to. Going through history class, and growing up, I had heard many stories of Hong Kong, China, Britain, and Japan, but I never realized how intertwined they truly were and how their stories were really told. John Carroll did a remarkable job setting the scene for what Hong Kong was, where they had been, and how they made it through all of it and came out with their own identity. Hong Kong is a bustling cosmopolitan city with many distinct features that separate it from a traditional Chinese territory. Hong Kong or the Fragrant Harbor is on the southern most coast, situated in between the Pearl River Estuary and†¦show more content†¦In reality, the picture in my head could not have been more wrong. Just after arrival on January 2, 2016, we got to really experience the gigantic proportion of the Hong Kong airport as compared to our little hub in Tulsa. After our time in the airport, we finally got on our journey to Kowloon Peninsula to our hotel. The MTR ride was very enlightening, and I remember feeling like a child in awe and merriment at all the fantastic sites that were before my eyes. I took a deep breath and promised myself that regardless of what happened and no matter what I would not ruin my trip with any negative thoughts. Professor Weaver reinforced this when he said, â€Å"you do not have to like it, but I encourage you to try it, and no whining†. I was going to try and replay everything that I had read and researched prior to the trip and see if I could remember the significance of the sites. Making my top ten list was a great way of making us choose what we felt was important for our journey and then going back and marking them off one by one. Sunday January 3, 2016, we were up early after a very long day of travel and a short night’s sleep. We gathered as a group and ventured to C3 church Hong Kong. We met a phenomenal woman Ming who was delightful from the first smile and handshake we received. Ming was a positive and a very devoted follower of God. Her Christianity spewed from her pores, but she was never in your face. She was a genuine and

Services Marketing Product and Branding

Question: Discuss about the Services Marketing for Product and Branding. Answer: Introduction: Presently Marriot Hotels and Resorts is a well-known brand of full service hotels and resorts. The head office of the company is based on Washington DC and the company operates in more than 60 countries. The Marriot hotels and restaurants is a brand of service proving industry and it has gained an excellence in service staff (Nickson 2013). The company has also gained a reputation that has made the company one of the best in its genre. In this report the Marriot Hotel, Brisbane will be considered and the interaction between the customers and the hotels management will be the sole focus of this report. Marriotts being a successful leader in the industry of hospitality is very successful in maintaining an extraordinary relationship between its staffs and the customers (Kim and Sturman 2012). Service encounter and its managerial impacts: In order to understand the service encounter it is necessary to gain a broader overview about the service blueprint of the organization. This will help to understand the concept of service encounter in an efficient manner. The majority of processes that takes place in the Marriot hotel are driven by the encounter between the guests (Kim and Sturman 2012) and the employee of the organization. Therefore, it can be said that the organization has successfully established a culture and structure that helps it to continue with the service driven model. These processes in the Marriot hotel can be represented with the help of a service blueprint. Customer Actions, Visible contact actions by the employees, Invisible contact actions of the employees, support process and physical evidence are the main components of a service blueprint. These factors include a wide range of factors such as the actions and steps taken by the customers, their behavior, the way the staffs of the organization handles the customers. These also include the back stage and front stage processes undertaken within the organization (Kim and Sturman 2012). The market place for the service sector is becoming more competitive day by day it is becoming more and more important for the physical goods or the services to become good enough so that it can provide competitive advantage. The creation of competitive advantage is leaded by the development of each and every element in the customer relationship process. This especially includes service encounters. The term service encounter is defined as the process by which the customer directly interacts with any kind of services provided by the organization (Kim and Sturman 2012). Therefore, the managerial implication of the service encounter is that, the management should enhance the strategic framework of the organization in such a way so that in the process of a value generating system service encounter should be more focused so that the business can remain prosperous. Now the front stage and back stage operations of Marriot Hotels and Resorts will be described in this report, Any service providing organization can be divided into two different components namely the front stage components and the back stage components. The front stage component of the company is constituted by the actions or steps which are used to communicate and interrelate with the guests (Sampson 2012). Hence, the employees working at the front stage services should be well versed about the types of services provided by the organization and they should necessarily possess the inevitable skills in order to ensure the service delivery model of the organization is flawless. On the other hand, the employees of back stage operations are responsible for dealing with the services that are not directly associated with the customers. These employees are equipped with the specific skills to control how the front stage services are rendered. Therefore, for a company to become successful in the service industry should possess a proper harmony between the front stage and the back stage operations ( Shulman 2016). Figure: Flow chart depicting the front stage and back stage operations (Source: Hewitt and Hellier 2015) Font stage functions: The flowchart above depicts the main stages of service encounter between the clients and the management of the hotel. The chart portrays both the front stage as well as the back stage functions. In the case of front stage functions it covers the maximum part of the service delivery process (Haksever and Render 2013). In Marriot the service delivery process is typically identical with that of a hotel. The front stage functions start with the behavior of the customers and the actions taken by the employees of the organization. The front stage operation includes greeting the customers while having a positive attitude, help them to check in, handling their personal information, handling the enquiries and arranging baggage transport for them etc. Each of this process will definitely possess physical evident that the customers may or will use for the purpose to influence their own perception (Fisk et al. 2013). In the case of front stage operations the employees must possess certain empowe rment as they have to amend their delivery of services in accordance with the need of the customers. This front stage operations are co0nsidered as more work intensive as the employees operating at the front stage are required to manage the guests, their needs, other employees and the management of the organization as well. Back stage operations: The back stage operations are simply the operations undertaken by the supporting departments. These operations are the proper predecessor of the front stage functions in the cycle of service delivery mechanism. Customers or the guests cannot visualize these activities. Employees who are operating at the back stage will not communicate or interact with the guests directly in a normal situation (Lfgren 2015). In Marriot hotels and resorts the back stage operations will include management of sales and marketing, human resource management, kitchen maintenance, financial management and hotel security etc. Though the customers do not face these services on a face to face level, these services are essential for the success of the front stage services. In order to summarize it can be said that, to establish a proper service system network the collaboration between front stage operation and the back stage operations are essential. This will ensure the success of the service industry. In the context of the managerial implication, the success of the management lies within bridging the gap between these two stages of operations. The successful bridging of the gap will lead the organization towards prosperity. Reference List: Fisk, R.P., Grove, S.J. and John, J., 2013.Services marketing interactive approach. Cengage Learning. Haksever, C. and Render, B., 2013.Service Management: An Integrated Approach to Supply Chain Management and Operations. FT Press. Hewitt, P. and Hellier, J., 2015.Steve Marriott: All Too Beautiful. Dean Street Press. Kim, D. and Sturman, M.C., 2012. HR Branding: How Human Resources Can Learn from Product and Service Branding to Improve Attraction, Selection, and Retention. Lfgren, O., 2015. Staying in Hotels.Popular Culture as Everyday Life, p.275. Nickson, D., 2013.Human resource management for hospitality, tourism and events. Routledge. Sampson, S.E., 2012. Visualizing service operations.Journal of Service Research, p.1094670511435541. Shulman, D., 2016.The Presentation of Self in Contemporary Social Life. SAGE Publications.

Benefits of Tourism

Benefits of Tourism Tourism is the â€Å"sum of activities and relationships between various parties, which arises from the travel and stay of non-residents of a certain location to new locations, as long as the movement does not involve an earning activity or permanent residency† (Robinson, Heitmann Dieke 220).Advertising We will write a custom research paper sample on Benefits of Tourism specifically for you for only $16.05 $11/page Learn More Domestic and international tourism are the two main categories of tourism. Domestic tourism refers to the movement of tourists within the same country. On the other hand international tourism refers to the movement of tourists to other countries. According to the World Tourism Organization, people should not live in the new locations for more than one year (McLean Hurd 300). Tourism is a very dynamic industry. It influences the development of other industries. Tourism may lead to significant growth in the private sector and dev elopment of infrastructure (Pour, Egbali and Nosrat 1602). Tourism leads to the development of shops, accommodation, transport infrastructure, and growth of the hospitality industry. Tourism affects education, the health industry, culture and religion either directly or indirectly. Growth of tourism and its economic significance has made governments give tourism special attention. Cultural tourism helps in boosting the pride and identity of a community. Foreign exchange is critical for the economic well-being of any nation. A country uses foreign exchange to pay for it imports and foreign loans. Exports are the main sources of foreign exchange. Availability of foreign exchange determines the strength of a country’s currency. Lack of adequate amount of foreign may lead to the diminishing of the value of a local currency. Tourism enables a country to earn foreign exchange.Advertising Looking for research paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, tourism plays a critical part in any country’s economic growth. The amount of foreign exchange that a country earns per visitor varies from one destination to the other (Robinson, Heitmann and Dieke 27). In the Caribbean countries, tourism is one of the major sources of foreign exchange. Therefore, in these countries, tourism is a critical part of the national development plan. There is no country in the world with an unemployment rate of zero percent. Unemployment means that there is idle labor in the country. Unemployed people do not help the economy of the nation. Therefore, they are a burden to the country. Countries strive to reduce the level of unemployment by undertaking various strategies. Tourism is a labor intensive industry. Therefore, it leads to the creation of a large number of the jobs. Tourism leads to creation of jobs in the transport, hospitality and entertainment industry. Rural tourism is one most i mportant sources of income to people living in rural areas. It provides people living in the rural areas with an alternative source of income. Rural tourism may facilitate the growth of rural industries (Pour, Egbali and Nosrat 1605). In addition, rural tourism enables rural councils to increase their revenue. However, tourism provides seasonal jobs. This is due to the fact that most tourists visit foreign locations only at certain times of the year. Most tourists visit exotic destinations during summer. Therefore, during other periods of the year, people who depend on tourism have to look for alternative sources of income.Advertising We will write a custom research paper sample on Benefits of Tourism specifically for you for only $16.05 $11/page Learn More Infrastructural development determines the economic growth of a certain region or country. In most instances, countries ensure that there is more infrastructural development in areas that of economic imp ortance to the nation. Rural areas have less economic importance to a country than urban areas. This is one of the principle reasons why there is more infrastructural development in urban areas than in rural areas. However, tourism increases the economic significance of rural areas. This leads to the development of infrastructure that would support the growth of tourism in the rural areas. Infrastructural growth in the rural areas benefits people living in the rural areas significantly. Infrastructural growth also supports the growth of the local industries (Pour, Egbali and Nosrat 1605). This would ultimately strengthen the economy of the rural areas. Growth of the rural economy would enable a country reduce over-reliance on urban areas for economic development. This would fuel the overall economic growth of the country. Economic growth in rural areas would also attract people to rural areas. This would lead to repopulation of rural areas and a significant reduction in congestion i n urban areas. Reduction in urban congestion would reduce societal ills associated with congested urban areas. The culture and national heritage of a country is the identity of any nation. Therefore, it is critical for a nation to preserve its national heritage and culture. Most cultures are slowly fading away. Modernization is the major reason that leads to the fading away of various cultures. Cultural practices help in bringing social unity to people in the community. Therefore, fading away of various cultures may have dire consequences on the social unity of people in a certain society.Advertising Looking for research paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Tourism helps in preserving the cultures of the local people. Tourists visit local areas and pay to watch various cultural activities. This ultimately leads to the preservation of the cultural activities. In addition, tourism may lead to the development of infrastructure that supports the cultural activities (Pour, Egbali and Nosrat 1605). Therefore, tourism not only enables a nation maintain its cultural activities, it also enables a community to maintain its cultural activities while making money out of practicing their cultural activities. Tourism also facilitates cultural exchanges between tourists and the local people. Tourists learn the cultures of the local population while the local people learn the culture of the tourists. This may enable tourists to adopt the cultural practices that are good. In addition, the local population may adopt several cultures from the tourists that they perceive as good. Tourism may also encourage disbanding of oppressive cultural practices. In m ost instances, tourists speak a different language from that of the natives of the community. Tourism may encourage tourists to learn the language of the locals whereas the locals may learn the tourists’ language. This enhances communication between the tourists and the local population. Tourists visit exotic locations to view the scenery of the location in its natural form. This encourages government to take measures to protect the environment in order to attract tourists. Destruction of the environment would make it unattractive for tourists to visit the exotic locations. This would make the tourists opt to visit other locations. Therefore, the government would lose out on the valuable economic benefits of tourism. In addition, tourism may encourage the rehabilitation of the environment or natural scenery to its original form to encourage tourists to visit the areas. Tourism may encourage the government to rehabilitate traditional homes or historical monuments to encourage tourists to visit the areas (Pour, Egbali and Nosrat 1605). Tourism may encourage governments to protect the natural habitats of animals to attract tourists to the areas. Tourism is one the factors that makes governments strive to protect endangered species (Pidd para 8). Tourism may also encourage the beautification of the community in order to attract more tourists to the community. Most tourists who visit foreign locations stay in expensive hotels. This does not enable them to understand the lives of the people in the foreign locations. Tour companies have developed slum tourism, which enables tourists understand the lives of people who live in slums. Slum tourism involves tourists taking a guided tour of the slums in various countries. Tour companies offer tourists guided tours at a certain fee. Slum tourism is common in India and several African countries (Basu para 4). Slum tourism faces stiff opposition from various parties. Various parties claim that it is an inhuman way of exploiting the poor, as slum dwellers do not live in their shanties willingly. Economic conditions force them to live in deplorable conditions. However, slum tourism has several advantages. It enables the slum dwellers to earn money from the guided tours of the slums. In addition, slum tourism may expose the tourists to the deplorable living conditions of the slum dwellers. This would ultimately encourage the tourists, who are relatively much wealthy than the slum dwellers, to make donations to projects aimed at upgrading the slums. Therefore, slum tourism is one method of attracting attention to the deplorable living conditions of the slum dwellers, thus facilitating the eradication of slums. Tourism affects a myriad of industries in any economy. Tourism affects almost all industries either directly or indirectly. Tourism may encourage the development of the private sector. It may facilitate the development of businesses that would support the tourism. Tourism leads to the developm ent of the transport, agriculture, construction, and retailing industries. The high revenue associated with the tourism industry encourages entrepreneurs to invest in the industry. Industries that greatly benefit from tourism are the retailing entertainment and hospitality industry. The high return of investment of the establishments related to the tourism industry leads to stiff competition among the establishments. Tourism may improve development in other areas. Tourists usually visit various areas due to the culture or natural environment of the area. After visiting the areas, tourists may return and settle in the areas. This may lead to an increase in the value of property in the area. This would greatly benefit residents of the areas as it would improve the value of their property. Tourism can also increase local awareness and interest. This makes the community have a greater sense of ownership and pride in their culture. This is due to the fact that tourists may come from dist ant places to watch the cultural activities or traditions of the community. Increased community awareness and pride may lead to the revival of various cultural activities of the community. In addition, community awareness may increase the social cohesion of the community. Tourism is one of the most important economic activities in various economies. Tourism affects various sectors of the economy either directly or indirectly. Therefore, development of the tourism industry would have huge economic benefits to any country. Tourism may act as a critical pillar in the economic prosperity of any nation. Basu, Moni. â€Å"Poverty tours: A learning experience or simply gawking?† CNN.com, May 30, 2012. Web. McLean, Daniel and Amy Hurd. Kraus recreation and leisure in modern society. Sudbury, MA: Jones Bartlett Publishers, 2011. Print. Pidd, Helen. â€Å"Tiger population of India facing total disaster due to tourism ban.† The Guardian, 20 August 2012. Web. Pour, Sayyed khalil Sayyed Ali, Naser Egbali and Abbas Bakhshandea Nosrat. â€Å"Advantages and Harms Caused by Development Rural Tourism (case study of rural ÙŽsemnan province).† Australian Journal of Basic and Applied Sciences. 5.12 (2011): 1602-1612. Print. Robinson, Peter, Sine Heitmann and Peter U. C. Dieke. Research themes for tourism. Oxfordshire: CABI, 2011. Print.

Environmental Regulations not cheap essays

Environmental Regulations not cheap essays In Shankar Guptas article, "Environmental Regulations not Cheap," he argues that further action taken by environmentalist causes, burden business activity, family incomes, developing countries, and also that there is no feasible way to enforce global laws to protect the environment. Well, I agree with those statements, and I believe that there is truth to what he is saying. However, I simply view the matter differently than Mr. Gupta. I believe that the opportunity costs you give up now to protect the environment, are well worth the reward of having future resources, and a healthy environment in which to live. I was taken back by how little the government spends on the environment, considering our GDP, and I do not believe that 263 billion dollars in projected costs to American business for the environment is the issue that has most importance. Since Mr. Gupta is concerned about the future of the parties affected by environmental regulation, it is important to think of the future itself. To think of environmental regulations as hindering business is a very backwards way of viewing the world for the existence of human-kind in the long run. I myself, view the activities of businesses as jeopardizing the environment, not the other way around. It is obvious in our country that businesses are profiting very well, our economy continually grows stronger, and it is the environment that is deteriorating. I am not attacking the motive to profit, or our system of operating, but I do not understand why people do not just know they are out of line when they see the effects in the rivers, oceans, and a ir. Simple regulation would seem to me as the very least that could be expected from the government, representing the people who have to breath, and use our water sources. It may be true that externalities affect third parties with lowered salaries to workers, and raised prices to consumers, but its a question o ...

Usability of a Principles of Marketing Course in the Field of Essay

Usability of a Principles of Marketing Course in the Field of Information Technology Project Management - Essay Example Understanding the relationship between the two fields therefore involves analysis of their scopes for convergence. The scope of information technology involves application of technology in preparation and management of information for timely and efficient communication to users of such information. Such a scope involves analysis of business systems, designs, and development of solutions for communication initiatives. Information technology also involves preparation of schedules and task lists, databases, reports and evaluations (Churchill and Lacobucci, 2009). The scope of a principle of marketing course therefore offers information for applicability of information technology. It for instance involves surveys and analysis of strategies such as price, distribution, promotional concepts, and consumers’ response to marketing initiatives. All these aspects are measurable in numeric data that requires information technology for efficient recording, analysis and communication (Churchill and Lacobucci, 2009). As a result, a principle of marketing course is applicable in the field of information technology because the scope of marketing deals in data that is handled and managed by information technology

Why has the conflict between India and Pakistan been so intractable Essay

Why has the conflict between India and Pakistan been so intractable - Essay Example However since independence the relations between the two nations have been very sour with India and Pakistan having fought three battles against each other. The situation has reached an alarming intensity as both these nations are nuclear armed and another conflict between the nuclear armed nations can lead to a global catastrophe. The conflict between the two nations has continued since 1947 and has even starched longer than the cold war. There have been a number of contentious issues between the two nuclear powered nations however the conflict becomes intractable because of the fact that there is a territorial dispute between the nations. According to a research a conflict between two nations can be termed as intractable when specific tangible stakes involving land territory or other tangibly divisible aspects become symbolic in the sense that they are converted into intangible aspects in terms of zero sums that make it difficult to break and divide (Khan, 2009, p.61-62). The confl ict between India and Pakistan can be termed as intractable considering the fact that the bone of contentious issues lies in the disputed territory of Kashmir in which both the nations stake their claim. India refuses to Pakistan’s claim that Kashmir is their part as the area has a majority of population that follows the Muslim religion. India on the other hand being secular nation rubbishes the latter’s claim as it believes in the accession treaty signed by Maharaja Hari Singh, the last king of Kashmir in which he agreed to accede Kashmir into India (Ganguly, Diamond & Plattner, 2007, p.52). The following section would try to deeply analyse the aspects that have led to the conflict assuming such an intractable nature that still continues to capture global attention. Analysis In order to better understand the reasons behind the intractable nature of the conflict it is very necessary to look back to the history that led to the creation of these two states. The conflict between the two nations can be traced to the days of British colonialism in which both the nations were under the British rule commonly referred to as the ‘Raj Era’. In order to consolidate their rule in the nation, the English applied the ‘Divide and Rule’ policy taking advantage of the large number of diverse religious communities in the nation by turning one community against the other. In 1947 when the British decided to grant independence, it divided the unified India into 547 princely states. In addition to this the last viceroy of British India, Lord Mountbatten also encouraged the Muslim league leader Mohammed Ali Jinnah in keeping up his demand to either accept him as the ruler of independent India or carve out a separate state of Pakistan comprising the north western states of Punjab, Baluchistan and Sind. Mahatma Gandhi, the main architect of the independence movement in India had to accept the partition plan of India following which the unified India was divided into India and Pakistan (East and West). Post partition India chose to remain secular while Pakistan declared itself as an Islamic nation bound to ‘Sharia’ laws. The partition resulted in widespread riots claiming thousands of lives across both the borders and also left thousands homeless and orphaned. Meanwhile, the focus of the issue shifted to Kashmir that was a Muslim dominated area and on the basis of this Pakistan launched an armed assault on the state that was not a part of India or Pakistan and was under the rule of Maharaja Hari Singh, the ruler of Jammu province. Unable to stand the attacks by Pakistan, Maharaja Hari Sing

Gileads strict laws Essay Example for Free

Gileads strict laws Essay In contrast, the presentation of Alison in The Millers Tale is of black humour, and an example of this is at the part near the end of the story where she humiliates Absolon, another interested suitor, in a very vulgar and insulting way. He tries to romantically pursue her but she is not very interested in him, and so when she is still with Nicholas in the house, she decides to stick her bottom out of the window for Absolon to kiss, instead of her face, which is what he had been expecting instead. Nicholas then decides to follow her example by sticking his own bottom out of the window, little knowing that an enraged Absolon had gone and come back with a scorching coulter, ready to burn Alison, but instead burns Nicholas. Despite her wild and unpleasant character, Alison is rather lucky to avoid and escape any punishment, and that it is all the men who are hankering after her, who instead become ill-fated in shameful and unfortunate events. However, with Alison and Abigail both being women, they are already in difficult positions in life, as they are both members of the slightly less important gender in their times, and each have their own individual obstacles to overcome. Abigail Williams uses her power in The Crucible to whip up hysteria in the town during the crazy period of the Salem witch trials. Her involvement starts after she has a short lived sexual affair with John Proctor whilst she is working as a house servant at his home. Whilst John is in it just to fulfil some of his needs that he is not receiving at that time from his sick wife Elizabeth, Abigail sees it a lot more than just a fling. After what we know about her troubled life and what she has been through, its no surprise really that Abigail feels lonely and would jump at any chance she could have of some passion, love and affection, something she probably hadnt felt in a long time, if at all. When Elizabeth finds out about the affair, she throws Abigail out of the house, who then goes on to live with her uncle, Reverend Parris. Even after John has discontinued the lechery with her, Abigail still wont stop trying to pursue him. She even goes so far as to manipulate Reverend Parriss slave Tituba into using her black magic in the forest to cast a spell of death on to Elizabeth. This is rather shocking that someone could be so cruel enough to actually wish death upon someone else just to get something of theirs that they wanted and didnt really deserve. Tituba is probably the only other person in the play with a lower status than Abigail, since she is in the unfortunate position of being a black female slave. After Reverend Parris witnesses them with many other girls in the forest seemingly practicing witchcraft, they are all sent to court to be trialled. Abigail does not stop there in her quest to eliminate Elizabeth, so she decides to use the trial as an opportunity to accuse Elizabeth of witchcraft in order to get her hanged. This whole vendetta of Abigails against Elizabeth Proctor is all mainly based on jealousy, and she does not care who gets hurt in her goal to get at Elizabeth and win over John Proctor. Ironically enough, it is John himself who sacrifices himself at the end of the play for his pregnant wife, by confessing to witchcraft and being sentenced to death. Elizabeth Proctor herself is a rather decent and loving woman, who shows bravery, loyalty and strength. She does form a strong dislike for Abigail, which is understandable though since she had been her husbands mistress whilst working as housekeeper at their home and Elizabeth also says to her husband She [Abigail] wants me dead, John. She seems to have much faith in her marriage, since she is willing to make it work between them by trying to forgive her husband for the affair. She even decides to protect his good reputation by not letting the court know about his adultery. She also tells John Proctor at the end of the play that she is partly to blame for his cheating, since she admits to being a cold wife (being not sexually responsive) who could have treated him a lot better. Elizabeth is another character who breaks a female stereotype, but in a very different way to Alison, as she is expected to always agree to sex but does not always. We can sympathise with Elizabeth because of the fact that she had been ill and was betrayed by her own husband, who had committed one of the worst moral crimes that a husband could do to his wife. She is evidently very hurt by it, and it would have taken a lot of strength for her to forgive him and move on. The positions of women in The Handmaids Tale are very different to that of where women rank in The Millers Tale and The Crucible. Whilst women may have fewer rights than men in the other two stories, it is really nothing in contrast to the way women are treated in The Handmaids Tale, where women really seem to have it the worst in the very chauvinistic and patriarchal society. The women of Gilead are divided into different groups and ranks. The legitimate groups of women include the Handmaids, the Wives (of commanders), the Aunts, who train and supervise the Handmaids, and the Marthas, unmarried infertile women who are solely involved with domestic work. And they are the lucky ones; the illegitimate women are mainly unwomen, such as those who are sterile, feminist or socially deviant. The Handmaids Tale by Margaret Atwood is about a dystopian world where many women are taken captive as Handmaids, and they are used by the government of the Republic of Gilead, a fictional country within the borders of the United States of America, to help continue the human race. These Handmaids are the only women left who are fertile, and it is their duty to become pregnant by their assigned Commanders and have their babies, since the Commanders wives cannot bear children themselves. In the society in this book, women are blamed for everything when it comes to conception and childbirth; it is always thought to be the womans fault, any fault of the man is never even considered. Offred is one of the Handmaids, and she is the main protagonist and narrator of this book, telling us her personal touching story of what she experiences in this controlling world. Offred, like all the others Handmaids, is being controlled by this strict totalitarian regime that is based on religion. Firstly, she is forcibly removed from her own family, her husband Luke and their young daughter. Earlier in the plot, the three of them had tried to escape across the border, but unfortunately they were all caught and separated from each other. Their daughter is taken away for adoption, whilst it is unknown what really happened to Luke. Offred is missing them tremendously and is frequently thinking about them and narrating these thoughts throughout the novel; she wonders where her daughter is now and what she looks like, and she wonders where Luke might be and whether he is even still alive or not. All this information she tells us about her family gives us an idea of her background, and we have very good reasons to sympathise with her. Compelled by the regime into training as a Handmaid, they do all they can to strip her of her identity. They remove her name and give her the new slave name of Offred, meaning Of Fred, as she is now belonging to and property of a Commander named Fred. Other Handmaids are also given new names in the same way, such as Ofglen and Ofwarren. Unlike like some of the other Handmaids, we are not directly told what Offreds real name is, though it is implied at the end of Chapter One that her name is June, since all the names listed apart from that one are accounted for at some point in the novel. This treatment of the Handmaids makes it seem as if they are animals, or objects. In addition, all the Handmaids wear a uniform of red draping garments, symbolic of several relevant things such as menstruation, childbirth and sexual sin. The clothes are also designed to cover up the curves and shape of the womanly body, in order to preserve modesty, much in the same way as many Muslim women do today. We get a deeper insight into Offreds dreary and shocking job when she bluntly describes the ceremony. The way she describes it is that the Commander is fucking her, and that no other word or phrase, such as making love, copulation or rape, fit the situation quite rightly. And the commanders wife has to dutifully lie there with her and grip her hands, as if to pretend that it is she who is being fucked, and not Offred. This makes the situation all the more bizarre and uncomfortable for everyone involved. Out of all the female characters that we are focusing on, Offred is probably the most sympathetic. She arguably has the most difficult lifestyle to tolerate and suffer, but she mainly follows what is expected of her out of her society, and hardly does anything erroneous. The only few times she does deviate from Gileads strict laws is when she has an illicit affair with Nick, the Commanders chauffer, which is set up by Serena Joy in order to increase Offreds chances of conceiving a child, as Serena Joy herself believes that her husband could be infertile, even though this is against the law for anyone to think. Offred proves to be the only heroine out all our female characters, since Abigail and Alison are both villainous antagonists in their respective stories.

Medicine an Elusive, Tempestuous Creature :: Medicine College Admissions Essays

Admissions Essay - Medicine an Elusive, Tempestuous Creature    We shall not cease from exploration/ And the end of our exploring Will be to arrive where we started/ And know the place for the first time T.S. Elliot Four Quartets Medicine has proven to be an elusive, tempestuous creature. It has appeared to me in visions nightmarish and calm, despairing and joyous. My pursuit has been an odyssey, taking me farther into my heart than I ever dreamed possible. However, before I could even begin to approach the emotional, physical and Intellectual demands of a physician's life, I had to gain a better understanding of myself, my identity and beliefs. Only with this stronger sense of self have I felt the confidence to give my best and my all, and to make my contribution to society.    My first in-depth exposure to medicine was as a high school Intern at the Children's Cancer Research Institute (CCRI) In San Francisco. It was a disturbing, If fascinating, Introduction to oncology. I witnessed a holocaust from within --pain, fear and horror in patients my own age and younger. The Internship compelled me to reconsider my commitment to medicine, and persuaded me to resolve my feelings about death and dying and perhaps investigate other careers. At the same time, the patients so inspired me, and I felt so glad to be alive after I left CCRI, that I could never really forget. It became an image seared into my memory, a standard by which I judged all other experience.    In college, opportunities for travel and exploration beckoned me away from medicine. I researched and wrote about America's heartland and the California coastline for Let's Go: USA. My interest in Americana led to an Internship at Common Cause In Washington DC, where I organized citizens' lobbying efforts. I found Journalism and law pleasant diversions, but under no circumstances would I wish to remain. Though extremely worthy professions, they did not suit my particular tastes. Nonetheless, they did give me a firm grasp of my stand on political and social Issues, and further piqued my Interest in travel and exploration.    During my junior year in England, I did some serious introspection. My British friends, though in a friendly manner, challenged my most basic assumptions, and by doing so, challenged me. Everything, from the way I held my dinner fork to my egalitarianism, was fair game.

The Psychological Effect Of Academic Achievement Education Essay

African American pupils have the chance to gain academic accomplishment awards where pupils of their ain race are their lone competition. Each clip they receive those awards, they are reminded of the demands that had to hold been met in order to make such acknowledgment. The GPA demands for these awards normally equal the mean GPA of their Asiatic and Caucasic schoolmates. Therefore, the criterions of these awards statistically pale in comparing to the accomplishments of the Asian and Caucasic pupils. Because there are no tantamount race-specific awards given to Asian or Caucasic pupils, it is clear that there is a disagreement in what society expects from pupils of certain races academically. These awards were created by organisations to actuate these pupils to go on their academic enterprises and possibly accomplish more. This survey attempts to measure the cogency of such awards by the specifying academic excellence for all pupils, irrespective of race. With research, the paper besides attempts to find grounds for possibly take downing the criterions for Afro-american specific awards. Taking in to account all the factors that contribute to a pupil ‘s motive, it is concluded that the awards could merely turn out to be uneffective. Michael-Ann Henry Ms. Emily Sigman Senior Independent Undertaking Spring 2010 The Psychological Consequence of Academic Achievement Awards on African American Students Over the past twosome decennaries, public schools and separate organisations in Montgomery County, Maryland have awarded African American and Latino pupils who display accomplishments in faculty members, leading, and sports. One of these awards was granted to an jock who maintained a 2.5 class point norm ( lone.5 above the ineligibility GPA of 2.0 ) ; another was rewarded to an African American pupil for geting a GPA of 3.0. These awards clearly exclude other populations such as Asiatic Americans and Caucasians. How is it that the pupils of those ethnicities, who typically sit on the more successful terminal of the academic accomplishment spread, are non awarded for similar achievements? Harmonizing to research, it is statistically more of a rareness for Afro-american and Latino pupils to achieve equal degrees of accomplishments when compared to Asians and Caucasians ( NAEP Studies ) . Because such achievement remains uncommon with the pupils of these races, the achievements warrant wages, in the sentiment of the organisations giving the awards. Organizations like Montgomery County ‘s African American Festival of Academic Excellence claim that they seek to â€Å" promote and help African American pupils to endeavor for academic excellence † by showing pupils with congratulatory certifications ( AAFAE Online ) . However, it needs to be proven whether these awards do actuate African-American and Latino pupils to prosecute more academic asperity or whether they set the saloon depression in a manner that indicates that it would be excessively hard for them to accomplish more like their Asiatic and Caucasic opposite numbers. Furthermore, a survey of the possible relationship between the awards and the achievement spread demands to be considered to measure the necessity and effectivity of these awards in our school systems. Challenged by statistical and psychological theories, the cogency of the awards and their ability to motivate more motive in African American pupils has proven, so far, to be uneffective.Context for Evaluation of the AwardsIn order to find the legitimacy of these academic awards as motivational tools, true academic excellence must be defined. A pupil ‘s grade point norm is normally the first listed demand for the awards in inquiry and therefore, apparently, the most of import and simplest manner to mensurate school performance.. In order to specify academic excellence in footings of a pupil ‘s grade point norm, the national mean GPA of all high school pupils should be considered. Harmonizing to an article by Justin Pope of the Associated Press, in the twelvemonth 2000, the national norm for GPAs was a 2.94. At that clip, the above norm public presentation could hold been defined by a GPA that surpasses 3.0. However, it was reported that in 2005 over a fifth of the high school population claimed to hold a GPA equivalent to an A norm ( Pope ) . Therefore, throughout this survey, a GPA of 3.5 is believe d to outdo represent academic excellence in today ‘s society, across the racial spectrum. In short, awards with this demand are less likely to be given due to racially subjective grounds or differing outlooks of pupils based on race. Students awarded based on this demand would undeniably be considered deserving of the acknowledgment that comes with academic excellence. Granted that academic excellence should besides be evaluated along with several other factors-such as each county ‘s assorted methods of making a class point norm, each instructor ‘s or academic section ‘s assorted rating policies, and the pupil ‘s single attempt and socioeconomic position to call a few-this survey specifically analyzes academic awards given chiefly based on grade point norms. Therefore, sorting a GPA that about indicates academic excellence for all races, a 3.5, is necessary to measure the cogency and the effectivity of the awards given to merely Afro-american pupils.Examples of Awards GivenWhile based on the national norm GPA, an above norm GPA would be closer to 3.5, most of the race-specific awards do non necessitate a GPA stopping point to that estimated pot of academic excellence. Within Montgomery County Maryland, the African American Festival of Academic Excellence awards high school pupils in this county who earn a â€Å" cumulative unweighted Grade Point Average ( GPA ) of 3.0 or above or a cumulative leaden GPA of 3.2 or above for all combined high school old ages through the first semester of the current school twelvemonth † . Besides in the Montgomery County country, the Iota Upsilon Lambda Chapter of the Alpha Phi Alpha Fraternity, a historically Black fraternity grants the undermentioned awards based on the corresponding demands: Jesse Owens Award for jocks with outstanding devotedness to sports and a minimal GPA of 2.5 ; Paul Robeson Award for minimal 3.0 GPA ; and the W.E.B Dubois Award for lower limit of 3.5 GPA. Illustrated in Montgomery County, the disagreement conspicuously separates the races that typically perform good at the high terminal of the accomplishment spread and the races that normally fall short of the criterions of academic excellence. The bulk of the acknowledgment given to African American pupils in Montgomery County does non run into the criterion of excellence that was based upon the mean GPA in the state. Hence, there seems to be a disagreement between the likely definition of â€Å" above norm † for the pupils across the state ( a class point norm of 3.5 or higher ) and the likely definition of â€Å" above norm † for African American pupils. Although the conditions of the listed academic awards still represent all right accomplishments, tantamount certifications and acknowledgment are non given to Asian and Caucasic pupils of in a similar race-specific manner. Based on informations from the National Assessment of Educational Progress ( NAEP ) , if organisation s were to give out the same awards to Caucasian and Asiatic American pupils that met the same demands, the sum of pupils that would have wagess would be overpowering. In contrast, there exists merely a little part of the African American pupil organic structure that reach the criterions of those academic awards. This disparity in the awarding system for pupils of different races nowadayss itself non merely in Montgomery County, but besides throughout the state. In the San Francisco Unified School District, the territory itself hosts a community event known as the Annual African American Student Honor Roll Parade and Celebration honouring â€Å" all center and high school pupils with a 3.0 class point norm or above for the past two semesters, along with the 10 top accomplishing pupils from each simple school in the territory † ( Robbins ) . However, the degree of acknowledgment seems indefensible when a pupil with a 3.0 does run into the same criterion to which other pupils are held for the non-race specific academic awards they would be eligible to have. Superintendent of Schools in that San Francisco territory, Waldemar Rojas, besides yearly presents a particular gold embossed plaque, â€Å" the Academic Excellence Award † to all Afro-american center and high school pupils with a 4.0 GPA ( Robbins ) . Even though the conditional GPA of this award seems to transcend the antecedently decided definition of academic excellence, in footings of GPA, there was no grounds that equal acknowledgment was given to pupils of other races who achieved the same. In Seattle Public Schools ( 2003 ) , â€Å" more than 140 African American pupils from Garfield High School [ were ] recognized for their academic accomplishment at the Ku'Onesha Awards. These pupils have achieved a class point norm of 3.0 or higher † sponsored by the â€Å" Parents for African American Student Excellence ( PAASE ) , a multicultural group dedicated to shuting the academic accomplishment spread at Garfield High School † ( â€Å" Seattle ‘s Public Schools † ) . Therefore, the incompatibility among the awards given to pupil of assorted races becomes clear when there is no clear tantamount acknowledgment for academic accomplishment given to specifically Asians and Caucasic pupils. It is apparent that there is inequality in the presenting systems across the state ; the Afro-american pupils get awards with less demanding conditions than what the national norm GPA implies the demands should be, while the pupils of the races on the statistically be tter side of the academic accomplishment spread, receive no acknowledgment for equal accomplishment. The latter pupils must vie with all races to have more requirement intensive awards ( Divoky 220 ) .Reasons for Race-Specific Academic AwardsIn order to decide the evident disparity, the grounds for presenting second-rate accomplishment ( or achievement deemed mediocre for pupils of other races ) must be analyzed. Why do organisations and school systems feel that it is necessary to allow race-specific academic awards to African American pupils? The allowance of these lowered outlooks and demands for African American pupils must be argued and evaluated by statistical and historical informations Sandra Graham, who studied motive in African American pupils, define motive as a perceptual experience of the â€Å" likeliness of achieving a end and the value ( affect ) associated with that end attainment † ( 57 ) . Thus we must dig into the factors that influence this perceptual expe rience of what can be attained. The deficit of internal motive for the bulk of African American pupils has been the beginning of argument of pedagogues across the state. One theory claims that within the African American pupil community, there is animus towards the high-achieving that stems from cultural associations, making an environment that discourages larning. Therefore, the awards may function as a physical manner to battle the verbal â€Å" put-downs † that can impede a pupil from accomplishing self-actualization in academe. Harmonizing to a survey performed by the University of Illinois, Afro-american high school pupils who considered themselves really good pupils were shown to be more likely to be the victims of verbal maltreatment from their equals ( Cherry ) . â€Å" The survey farther suggests that covering with classmate squelchs can do it hard for good pupils to larn while doing it near impossible for behind to catch up ( Cherry ) . Harmonizing Fordham and Ogbu who studied internal cultural pr ejudice, high accomplishing African American pupils tend to be labeled by their academic strive as â€Å" moving white † ( 178 ) . As clarified by Tyson, Darity, and Castellino, the formation of the term, â€Å" moving white † was portion of a larger oppositional civilization constructed by African Americans in response to their history of captivity and favoritism. The oppositional individuality was said to be â€Å" portion of a cultural orientation toward schooling which exists within the minority community † ( Tyson, Darity, and Castellino 583 ) . Thus, some African Americans claim that academic accomplishment should non be extremely valued in the community because such actions have been associated with the standard norms of success among Caucasic Americans. Therefore, academic awards, specifically given to African American pupils, may hold lowered criterions for retrieval to equal this force against instruction in the African American community. The end of t he awards in this instance would be to allow the pupil with assurance that what their difficult work in school is worth the possible ridicule because of the hereafter success. School systems and private organisations would make these race-specific awards besides to possibly excite motive when pupils face hard socio-economic and place environment related issues that result in less drive to win. As indicated by the U.S. Census Bureau ‘s survey of kids younger than 18 life in households, 27 per centum of Latino kids and 30 per centum of black kids live in poorness, compared with approximately 13 per centum of white kids. Harmonizing Graham research of the motive of African American pupils old â€Å" societal scientistsaˆÂ ¦found it easy to associate differences between Blacks and White persons in household construction to differences in their accomplishment demands † ( 60 ) . Graham cited George Mussen as holding conducted first comparative racial survey on the demand to accomplish, or a pupil ‘s motive. Thereafter, 18 more surveies arose that fundamentally tested for the same information, the degree of each race of pupils ‘ dema nd to accomplish. Seven out of 19 surveies, or 36 % , reported Whites to be higher in the demand to accomplish than Blacks, ( Graham 61 ) . Graham goes on to reason that â€Å" even though African Americans appeared to be lower in the accomplishment motivation in these surveies, they reported educational and vocational aspirations equal to or higher than their White opposite numbers. † This means that they were merely every bit likely as Caucasians to draw a bead on to travel to college and to come in high position professions ( Graham 66 ) Therefore the awards could be given to bring forth this demand to accomplish that compels pupils to hold higher aspirations and academic successes and hence associate the awards with the wagess that difficult work brings in the hereafter such post-secondary instruction and a steady occupation. Graham continues to indicate out the concrete correlativity between hapless socio-economic position and low motive. Therefore, the awards could supp ly the encouragement that their economic state of affairs knees. The Research Center for the organisation known as Editorial Projects in Education asserts that, â€Å" the disparities in accomplishment are frequently attributed to socioeconomic factors † . As referenced earlier, Graham noticed that motive was lower among pupils of certain socioeconomic position, non pupils in a peculiar race. Therefore, the academic awards do non necessitate to be race specific because race entirely has no correlativity to the deficiency of motive. While the proportions of African American and Latino pupils who achieve good academically continue to increase, there is still a clear disparity between those who are rewarded for their accomplishments with relation to ethnicity. Illustrated in Montgomery County, the disagreement conspicuously separates the races that typically perform good at the high terminal of the accomplishment spread and the races that normally fall short of the criterions of academic excellence. Harmonizing to the U.S. Census Bureau Ã¢â‚¬Ë œs survey of kids younger than 18 life in households, 27 per centum of Latino kids and 30 per centum of black kids live in poorness, compared with approximately 13 per centum of white kids. Graham goes on to reason that â€Å" even though African Americans appeared to be lower in the accomplishment motivation in these surveies, they reported educational and vocational aspirations equal to or higher than their White opposite numbers. † This means that they were merely every bit likely as Caucasians to draw a bead on to travel to college and to come in high position professions ( Graham 66 ) The Research Center for the organisation known as Editorial Projects in Education asserts that, â€Å" the disparities in accomplishment are frequently attributed to socioeconomic factors † . As referenced earlier, Graham noticed that motive was lower among pupils of certain socioeconomic position, non pupils in a peculiar race. Therefore, the academic awards do non necessitate to be race specific because race entirely has no correlativity to the deficiency of motive. Therefore, the deficiency of motive among African American pupils is non a subscriber to the accomplishment but the deficit of thrust in pupils who live in hapless economic conditions remains the job. Unfortunately, African Americans and Hispanics go on to organize the bulk of the economically down-trotted. Conversely, we must besides retrieve that non all African Americans are in economic adversity while there are several Caucasian and Asiatic American pupils in hapless socioeconomic state of affairss who can non have awards that encourage to them endeavor academically despite their state of affairs further set uping inequality within our school systems.The Academic Achievement GapAlthough it has been concluded that African American pupils are capable of bring forthing adequate motive for great accomplishment, despite some possible obstructions, the statistics still problem pedagogues as there st ill clear differences between the racial groups of pupils ( see Figure1 ) . Fig. 1. Swerve in Grade Point Average by Race/Ethnicity, â€Å" NAEP 2005 HSTS: Grade Point Average, Entire GPA. † NAEP. U.S. Department of Education. Web. 3 Jan. 2010. & lt ; hypertext transfer protocol: //nationsreportcard.gov/hsts_2005/hs_gpa_3a_1.asp? tab_id=tab3 & A ; subtab_id=Tab_1 # chart & gt ; . The mean GPA for Asian and Pacific Islander pupils throughout the U.S. surpasses all other groups with a 3.16, a class point norm higher than most of the demands for the African American particular academic awards. Black pupils remain at the bottom terminal of the GPA spectrum with a GPA of 2.69. Taking this figure in to account, school systems and private organisations that create the academic awards in inquiry clearly must hold made the demands low plenty to do certain that there would be some feasible campaigners for such awards. But if these organisations continue to further the thought that 3.0 is an academic range, some African American pupils will ne'er make above that saloon. By puting the saloon at such a degree, I hypothesize that it sends a message to African American pupils that they are hardly capable of making their opposite numbers ‘ mean tonss.Why Awards with Mediocre Requirements Do Not Work As Incentives for EducationNo affair what the grounds are for presenti ng African American pupils for mean work, the permanent effects of such acknowledgment and attending on mediocre accomplishments have yet to be to the full examined. Based on psychological inclinations, trying to put extrinsic value on instruction, particularly through the representation of a simple piece of paper, in attempt to supply an inducement to larn proves uneffective with striplings ( Plotnik 333 ) . In order to bring forth more of an intrinsic desire to accomplish, Henry Murray ‘s original theory on human motive must be understood. He â€Å" observed that persons vary in their inclination or desire to make things good and vie against a criterion of excellence † ( Graham 60 ) . Alternatively of seeking to make an inducement to larn, pedagogues who desire to shut the accomplishment spread should arouse with the intrinsic motives within pupils by puting the academic accomplishment saloon even higher.

Analysis Of Kings Ghost A Story Of Greed, Terror, And...

Manipulation seems to be a common characteristic in swaying peoples perception. Journalism has been an instrument used to act on this manipulation since text has been attainable by the masses. Due to the impressive amount of average folk becoming literate in the early nineteenth century, international journalism was an integral part of the Age of Imperialism. Around this time, industrialized countries were on a quest to colonize and influence any state that was seen as worthy. The role of journalism exposed these worthy, unindustrialized countries and manipulated readers into believing they needed to be altered. This deceptive journalism is evident in Adam Hochschild’s King Leopold’s Ghost A Story of Greed, Terror, and Heroism in Colonial Africa, and influenced many nineteenth and twentieth century perceptions pertaining to humanitarianism and imperialism. Hochschild’s uses the story of King Leopold II and his colonization of Africa to depict the notion of imper ialists genuine intention’s rather than their publicly perceived one’s. Using propaganda, Leopold exploits the many faces of journalism and ultimately perceives his backwards Congo into a colonial, humane, necessity for the world. Even though international journalism eventually led to the down fall of Leopold’s hypocritical jurisdiction, the principal role of journalists relating to the Congo was to report what was beneficial to the writer. This is evident in Leopold’s portrayal of the Congo to the public, andShow MoreRelatedAnalysis Of Adam Hochschilds King Leopold Of Belgium2003 Words   |  9 PagesHochschild’s depiction of King Leopold of Belgium was written in 1998 and titled, King Leopold’s Ghost: A Story of Greed, Terror, and Heroism in Colonial Africa. Hochschild talked extensively about the greed for money and slavery resulting in the genocide of the Congo and the protests of humanitarians that followed the King’s exploitati on of Africans. In his thesis, the author stated that â€Å"[t]his is the story of that movement, of the savage crime that was its target, of the long period of explorationRead More King Leopolds Ghost Essay2090 Words   |  9 PagesKing Leopolds Ghost King Leopolds Ghost tells a story of the Belgian King Leopold II and his misrule of an African colony, named (at the time) the Congo Free State. It is a wild and unpleasant story of a mans capacity for evil and the peculiar manifestation of it. In telling this story, Hochschild does a wonderful job of giving detailed descriptions, especially of the colorful individuals involved, both good and bad. His analysis of the situation is very solid, starting with the movement